We are a clothing brand called Switch H**pwear and we are beginning with h**p clothing production. Our primary goal is to provide our customers with more quality, more comfort, and first and foremost with people-friendly clothes that are made completely organically. We wish for our customers to buy clothes they really like and feel connected to through the entire mind-set that’s behind them, rathe
r than choose brands that are often written on low-quality products. We are building a connection between the customer and clothes: through many different ideas, we will add character to our products and we will personalize them, so that they will represent more than just a regular piece of clothing. Due to a low-cost manufacturing process our products’ prices are going to be competitive and at the same time we will improve the quality of our products as well. H**p is more enduring than cotton, so we will be giving a five-year warranty on all of our products. After 5 years has passed, buyers will be able to return the product and get a discount for a new product of the same kind. Considering that h**p fiber is very appropriate for multiple processing, the returned items will then going to be recycled and used again. For us, health and comfort of our customers are the most important so we’re choosing to use nothing but natural and non-allergenic materials. Our products will also be very skin-friendly, so we’ll use non-aggressive, natural and most importantly non-toxic bleaches, pigments and finishes used in the process. H**p contains a natural UV protection which means that our clothes, without being additionally processed, are going to protect our skin from increasing sun radiation. Furthermore, h**p is an excellent natural insulator which means that our clothes will provide warmth and comfort on cold days, as well as cool freshness on hotter ones. You have probably already realised that we give a lot of emphasis on caring of the environment. We wish to enable the future generations to have even greener and better Planet than we do. Unfortunately, we still don’t dedicate enough attention to protect our environment. This has now become the problem of every individual. If we don’t act soon, humankind faces a dark future. We believe all of this had started with the expansion of oil industry. It’s true that oil is one very useful substance which helped the fast progress of society’s development, but the excessive use of it resulted in immense pollution of the Earth. Did you know that world’s use of oil comes to a large amount of 10.5 billion litres per day? That is a data from 2011, but in the past three years the oil consumption has only increased. We have one more important thing about oil to inform you of. Ford, the man who made the first car, constructed a car of resin stiffened h**p fiber, and the car was made to run on ethanol made from h**p. Ford knew that h**p could produce vast economic resources if widely cultivated. government declined his plans and told him that he has a great idea, but the only thing he must change is that the engine work’s on oil instead of ethanol. And now we have cars run on oil instead of h**p’s ethanol which if a renewable eco-friendly source of energy not like oil which is completely opposite. Oil is a non-renewable energy source, meaning it will run out eventually; therefore, it’s significant to start using alternative energy sources before that happens. Imagine a scenario where the oil is gone and there is no advanced industry to replace any fuels we use today. This is the problem which can be solved with the use of h**p, from which biofuel can be produced. This is already happening on a small scale, but has been unavailable to majority of population due to undeveloped industry and not enough areas of industrial h**p plantations. That is not the only problem h**p can solve: there is also the excessive use of plastic; cutting down forests that produce oxygen and are a home for many animal species; using toxic chemicals like pesticides (75% of all pesticides in the world are used for growing cotton), herbicides, fungicides, insecticides and toxic pigments, and many others. Industrial h**p has a big potential in textile, paper, alimentary, cosmetic, pharmaceutical industry, as well as in constructions, bioplastics, injection molded products, composites, etc. We strive towards changing human-Earth relationship. People deem it self-evident that we can take use of all the substances available without giving anything back or taking care of our planet. We wish to change that, because we think that our planet deserves it. Our short-term goal is to start the production of clothing and invite with it people of similar interest, as this is one way of making a change together. In a long run we want to inform public about h**p’s usefulness and gain with it even more adherents, and invest in the development of h**p usage on all possible fields and in the research of its usage on until now undiscovered fields, where h**p could help make the World a better place.
