BUFF

05/10/2026

“I cannot remember a time when I wasn’t drawing and painting. Nature has always been part of my work.” — Andreas Preis 🎨

Meet Andreas Preis, the artist behind one of our latest BUFF® Blank Canvas collections. Growing up surrounded by nature in the Bavarian Forest, Andreas developed a signature style full of bold lines, geometric shapes and vibrant colors.

For this collection, inspiration travels from the colorful lorikeets of Australia to the cougars of the Appalachian Mountains. 🌎🐾

Discover more about Andreas and the collection here! 💛👇
https://ow.ly/rzt150ZLLHe

02/10/2026

“I love the type 2 fun. My life is filled by it.” — Sami Sauri

There’s something special about combining two sports you love. A few weeks ago, Sami and a friend packed their bikes with climbing gear and set off through Colorado’s San Juan Mountains. Four days of riding at over 3,000m elevation, hike-a-bike, climbing, camping, changing plans and, of course, a healthy dose of type 2 fun.

Sometimes the best way to explore a place is under your own power! ⚡️🚴🏽‍♀️ 🧗‍♀️

📸

30/09/2026

Same Merino Neckwear. Different mood 🐑✨

Headband? Neckwear? Hair accessory? There’s more than one way to make it yours.

Which one are you? 👀

Discover the new Merino collection 👇
https://ow.ly/OY9q50ZSHB8

28/09/2026

6:AM ⏰ Inspired by the old-school retro alarm clock (for those old enough to remember!).
👀 Swipe to see the Le 6AM Club custom cap.

This season, we’re taking our partnership one step further with something made for the community: A 6: AM custom cap, created together 🤝 with Le 6AM Club and now available on our website.

The special edition 6AM Club 5-Panel Go Cap draws inspiration from one of Canada’s largest running clubs, where dawn runs meet the early morning light. And because 6AM Club started right here in Québec, we had to shoot it the Quebec way, at one of Quebec City’s most iconic spots, with a poutine truck, of course. 🍟

Discover the 6 AM Club Cap 👇
https://ow.ly/Op2V50ZQUhH

25/09/2026

Meet Jesse Males Backwater Fly Fishing our new BUFF® Ambassador.
An award-winning independent filmmaker and international fly fisherman, Jesse has built a life around traveling the world, telling stories and chasing fish along the way.

Born and raised in Florida, his connection to the water started early, and has since taken him everywhere from the rivers of the American West to the Amazon Rainforest.

His approach to life? Don’t wait for the right moment.

Discover our fishing collection 👇
https://ow.ly/Huzq50ZP26k

23/09/2026

Happy first day of fall! 🍂🥾

The trails just changed colors, and we’re here for it. Cooler days, changing landscapes and a whole new season of adventures ahead.
Fall is officially here, and we’re ready to spend it outside.

Discover the new Fall-Winter Collection and get ready for the season ahead. 👇
https://ow.ly/9R3e50ZQ135

21/09/2026

There’s so much freedom in flying. 🪂✨
Kristie Ryan joined BUFF® Paraglider Pilot Beau Dangles and Jackson Hole Paragliding for a breathtaking ride above Jackson Hole—talk about the ultimate view!

BUFF® CoolNet UV Neckwear is a must-have for summer adventures: lightweight, moisture-wicking, and UV-protective, so you can embrace every moment while staying shielded from wind and sun. Pair with BUFF® CoolNet socks to stay cool, dry, and fresh all day long!

18/09/2026

Inside Sami’s camera roll during the Alps Divide. Raw, unfiltered, brutal.

1,035 km. 30,092 m of elevation gain. 5 days, 16 hours and 8 minutes.

Starting in Nice, where the Tour de France Femmes had just delivered one of its most impressive finishes, Sami headed into the Southern Alps, through landscapes that felt wilder than anything she could have imagined. Stunning mountains, hike-a-bikes to reach the best places, fast and curvy descents, and a well-earned coffee stop in Chamonix, her hometown.
And then, finally, finishing at Lake Léman to call it mission accomplished ✅.

1st woman. 👸 11th overall.
What a ride. Congrats, Sami Sauri!

16/09/2026

90 miles in Yosemite. 60 miles through Germany’s Black Forest. One pair of socks put to the test. 🧦⛰️

We love seeing our products out in the wild, but there’s something special about a review that really puts them through their paces.

GearJunkie tested our CoolNet™ Socks across long days, high mileage and 90°F+ temperatures, highlighting their breathability, comfort, durability and versatility.

Real miles. Real conditions. Real feedback. And we couldn’t be happier with the result. 💛

👇 Read the full GearJunkie review: https://ow.ly/cA1u50ZBOez
👇 Discover the CoolNet™ Socks: https://ow.ly/Yoz750ZBOeA

BUFF got into the socks game, and we put them through rigorous testing.

14/09/2026

Every National Park brings a different adventure.

Designed in collaboration with Gretchen Leggitt Art creator of Hydrascape Stickers our National Parks Collection celebrates some of North America's most iconic landscapes.

This year, the collection grows with two new additions: Banff and Grand Teton. 🏔️👀

Which one are you taking on your next adventure?

Discover the collection on our website 👇
https://ow.ly/rxcq50ZwZQJ