IZELIA

IZELIA IZELIA ✨
A curated African fashion & lifestyle destination celebrating heritage, craftsmanship & contemporary design.

Featuring IZELIA alongside artisans, designers & handcrafted treasures from across the continent 🌍 IZELIA is more than a fashion brand, it is more than a lifestyle brand, Izelia is an inclusive showcase for the creativity of contemporary Africa. OUR VALUES:
Izelia’s overarching brand values apply equally to each part of the organisation – commercial and charitable. They are the cornerstone of t

he Izelia philosophy, our core beliefs and the inspiration for how we do business. Every decision we make as a company is guided by these values: from who we do business with, to who we recruit, to how we market and promote our products

IZELIA FASHION IS 10!!! β€” A Decade of Dreams Woven into Reality. 10 years ago today, I showed up for IZELIA’s very first...
16/01/2026

IZELIA FASHION IS 10!!! β€” A Decade of Dreams Woven into Reality.

10 years ago today, I showed up for IZELIA’s very first day of trade at London Spitalfields Market in the heart of a vibrant creative scene, with a small stall, big faith, and a bold dream to showcase Sierra Leone culture and heritage, and stitch sustainability into every seam of our work.

Today, I pause in awe at how far that vision has travelled. From that first day of trading in London, we have grown into a platform and production house in Sierra Leone now with a textile and uniform production factory, a training school, and today we officially open our Uniform & Trimmings Shop.

Over this decade, we have:
β€’ Mentored and supported countless designers and entrepreneurs
β€’ Built bridges between artisans and markets
β€’ Created opportunities and livelihoods. especially for women and young people
β€’ Carried Sierra Leone’s creative identity with pride, wherever IZELIA is seen

It hasn’t always been easy. Pandemics, supply challenges, and economic shifts tested our threads, but they also strengthened our fabric, making it more resilient and richly textured with stories of perseverance and triumph.

To every supporter, partner, designer, volunteer, customer, and dreamer who has walked this journey with us Thank You.
Your belief has been the true warp and weft of our success. Because of you, we’ve been able to empower communities and support livelihoods for hundreds of women, youth and their families.

Here’s to the next decade of bolder designs, deeper impact, and endless possibilities.
Join us in celebrating πŸ™πŸ½βœ¨

With deepest gratitude,
Isatu Harrison
Founder/Creative Director, IZELIA

πŸ’— on Saturday, I joined the charity walk for breast cancer awareness in support of WellWoman Clinic β€” and it was truly i...
21/10/2025

πŸ’— on Saturday, I joined the charity walk for breast cancer awareness in support of WellWoman Clinic β€” and it was truly inspiring. πŸ’—
Let’s keep spreading awareness, showing love, and supporting one another. πŸŽ—οΈ

History in the making! 🌍✨We are thrilled to see IZELIA fabrics grace the cover of the very first issue of Africa Travel ...
31/05/2025

History in the making! 🌍✨

We are thrilled to see IZELIA fabrics grace the cover of the very first issue of Africa Travel & Life magazine, styled on location in Freetown. This stunning outfitβ€”designed by Sierra Leone’s own Jenneh Mason of Swank Coutureβ€”beautifully blends heritage and contemporary flair, showcasing the best of our culture to the world.

From the vibrant gara tie-dye textiles to the breathtaking backdrop of Freetown, this cover is a celebration of Sierra Leonean creativity, resilience, and global style. Congratulations to everyone involved in bringing this vision to life!

Thank you πŸ™πŸ½πŸ™πŸ½. We remain committed to preserving our heritage and empowering the women and communities we serve πŸ™πŸ½πŸ™πŸ½
27/05/2025

Thank you πŸ™πŸ½πŸ™πŸ½. We remain committed to preserving our heritage and empowering the women and communities we serve πŸ™πŸ½πŸ™πŸ½

Arrived in New York for the Sierra Leone Peace Concert at the United Nations as Sierra Leone concludes its presidency of...
29/08/2024

Arrived in New York for the Sierra Leone Peace Concert at the United Nations as Sierra Leone concludes its presidency of the UN Security Council.
IZELIA will present tie-dye on the runway, celebrating the vibrant culture and heritage of Sierra Leone and its people.
This event coincides with Sierra Leone's ongoing efforts to advocate for greater representation for African nations within the UN framework, emphasizing the need for reform in the Security Council's structure.

19/05/2024

-MEET THE VENDORS-

(Confirmed) βœ…

Come support Sierra Leone πŸ‡ΈπŸ‡± Businesses, whether by purchasing a product or services, networking, and have an exciting time as there are other activities included to keep the day fun and exciting!

| INTERESTED VENDORS |
We have few stalls/booths available, register now ❗️
This is an opportunity to meet new clients, network and make sales.

➑️Apply now: https://docs.google.com/forms/d/e/1FAIpQLSc-SC0KzD2PiM69FWCKNLGd7cAQ9dgUwMMh1jasAQpGyKkAOA/viewform

Note: applications close on the 20th (only few stalls/booths available)

Date: 25-26th May
Time: 11am-9pm
Location: Bendus drive, lumley
Entrance fee: Le 5

Happy birthday Madiana, thank you for all you do at IZELIA πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½, plenty, plenty tenki πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½. God got you πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½
17/04/2024

Happy birthday Madiana, thank you for all you do at IZELIA πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½, plenty, plenty tenki πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½. God got you πŸ™πŸ½πŸ™πŸ½πŸ™πŸ½

Celebrating AWOGANS 175th with our Manager πŸ₯‚
17/03/2024

Celebrating AWOGANS 175th with our Manager πŸ₯‚

Seasons greetings to you this Christmas, wishing you a merry holiday and a happy new year in advance πŸŽ‡πŸΎ
25/12/2023

Seasons greetings to you this Christmas, wishing you a merry holiday and a happy new year in advance πŸŽ‡πŸΎ

A new monthπŸŽ‰Shop all accessories and attires at www.izelia.co.uk
01/10/2023

A new monthπŸŽ‰
Shop all accessories and attires at www.izelia.co.uk

This gorgeous culture piece is available on our website πŸ€—Link in bioπŸ’š
22/09/2023

This gorgeous culture piece is available on our website πŸ€—
Link in bioπŸ’š

Address

37 Murray Town/Sprite And Wine
Freetown

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00
Saturday 10:00 - 19:00

Telephone

07555809007

Alerts

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