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Auren

Auren is a start-up sports and lifestyle brand created by Cad & Bay, curated in Phuket. Built on resilience, discipline, and repetition.

Auren represents a mindset, the commitment to show up every day, do the work, and grow stronger through consistency.

20/05/2026

No fancy gym. No expensive equipment. No excuses.

Just 30 minutes of ME time, a single set of dumbbells, your own healthy body, a tiny 9 sqm space, consistency, and self-love, that’s the perfect recipe for a highly effective workout.

Simple. Realistic. Sustainable. Effective.

That’s all you really need.

Hit me up to start your fitness journey.

08/04/2026

The journey was never meant to be easy.

It was built for those willing to grow through it.

Becoming a better version of yourself isn’t just personal, it changes everything.

How you show up as a partner.
How you perform as a professional.
How you lead, decide, and stand your ground.

At Auren, we understand the struggle.
That’s why we built this community, to support one another, stay grounded, and keep moving forward.

No matter the season, we grow stronger together.
And we don’t stop becoming better.

25/03/2026

Launching two more athletes very soon.

One is an outstanding father, and the other is an incredibly strong mom.

20/03/2026

And this is what I call my 9m² lab. A 9 sqm space, papa’s set of dumbbells, a table, a fridge, and of course, my never-ending stubborn self.

This is where I build small wins, my small wins, both inconsistently and consistently.

Things will always get in the way… a hectic work schedule, failures, loss, dishonest business partners, and everything in between. That’s LIFE.

Showing up as I am, with who i’m with Chermin Leratwatin, and what I have now, is the only KEY to growth.

The 9m² lab is where I build not only my physique, but also my mind, my spirit and my projects & ambitions.

J29:11