Tru. Perfect Basics

20/09/2026

20/09/2026

The sweat set to live in. Our best-selling signature modal fleece, custom-developed for an exceptionally soft, luxurious feel that’s impossible to replicate.

The kind of comfort you reach for once and never want to take off.

One touch. You’ll understand.

12/09/2026

The baseball tee, an American classic, re-imagined in our signature waffle cotton. Old-school spirit, refined for now.

10/09/2026

Pointelle. Romance, in fabric form.

01/09/2026

Checkers sweater, knitted in our signature cotton-modal blend yarn. Made for in-between weather.

29/08/2026

Head-to-toe navy.
Crisp cotton poplin.
Simplicity, perfected.

25/08/2026

When it comes to wardrobe foundations, we’ve got you covered.

Crisp cotton poplin, with the perfect fit. Finished with our signature tone-on-tone tru. embroidery.

22/08/2026

Custom-developed for that in-between weather. Our lightweight unisex sweatshirt is exceptionally soft, easy to layer, and made with the kind of fit you keep reaching for.

Perfect fabric. Perfect fit.
When it comes to developing fabrics, we thrive.