11/07/2026
The first pic is our founder Beyza with the President of Howa, the company that invented stonewash, in front of the very machine they did it with.
The second pic is HMS washed Howa samples, which the factory manager described as “same effect as pumice stone”
And the rest is the incredible things we saw and did with Mr. Mohsin, Sadia, and Zennure for the 50th year of Stonewashing book written by Zennure, soon to be published by Endrime. They did incredible washes at Howa with HMS for this book.
All the BTS and the amazing garments soon to be shared with everyone by ENDRIME very soon.
We are so grateful to be a part of this project and so proud for this full-circle moment for HMS at .official
Sadia Rafique
denim_theater
Zennure Danisman