25/07/2025
工案紀錄
「TEA KUNSHEN 茶鯤鯓」融合台南在地文化與鯤鯓地景意象，傳遞一份來自海洋與土地的飲茶精神。圖像主體取鯤鯓「鯤魚」為形，透過流線型線條構築出海洋生物的悠游姿態，同時轉化為一杯飲品的造型，呼應茶飲品牌本質。頂部的吸管象徵現代茶飲文化，與下方具波紋感的線條交織出屬於海港的節奏感。
原本象徵「珍珠」的圓點，轉化為海洋意象的氣泡與海流節點，如海中湧動的泡沫、洋流的軌跡，寓意品牌如同潮流般擴散，同時緊扣鯤鯓作為沿海聚落的文化脈絡。整體圖像兼具象徵性與抽象性，讓飲者在每一口茶中感受到土地與海洋的對話。
「2024」標記創立的年份，穩定地佇立於圖像兩側，字體弧形排列，猶如潮汐漣漪，也象徵品牌溫潤柔韌、自在流動的精神風格。
這不只是茶的標章，更是一張通往台南海岸記憶的文化船票。
The TEA KUNSHEN emblem blends the essence of tea culture with the local identity of Kunshen in Tainan, conveying a spirit deeply rooted in both the ocean and the land. The central graphic draws inspiration from the silhouette of a “Kun” fish, its flowing form evoking the gentle motion of sea creatures. This organic shape also transforms into the outline of a modern beverage cup, subtly bridging traditional coastal heritage with contemporary tea culture. The straw at the top symbolizes modern tea drinking habits, while the curved lines at the base mimic waves and tidal flows, infusing the design with a maritime rhythm.
Where "pearls" might traditionally appear, the design features oceanic elements—bubbles and current nodes—representing underwater movement and the ever-changing tides. These elements reflect the coastal character of Kunshen and symbolize the brand’s fluid, expansive energy, like sea currents spreading outward.
The year “2024” anchors the design on both sides, marking the brand’s founding and its forward-looking spirit. The circular arrangement of the typography echoes the shape of ripples on water, reinforcing the brand’s warm, gentle, and adaptive identity.
This is more than a tea logo—it’s a visual passport to the coastal memories of Tainan, inviting every sip to resonate with stories from the sea.
專案類型 品牌
專案年份 2024
客戶 Client | 茶鯤鯓 Oocean Lee
設計 Cheng Yi Tsai
攝影 手白
