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30/11/2015

#1 print ad purchased via automated trading in Belgium
The platform automate the whole process of :
- Selecting audiences to reach or selection specific supports
- Bidding (this is real time auction with a limit date – like eBay) or Deal-ID like.
- Purchasing/Buying
- Material upload and check
- Direct connection to publishers back-end for integration before going in production.

29/10/2015

so amazing...the Social Commerce in APAC

14/08/2015

http://www.marketing-interactive.com/impressions-versus-reality-overcoming-viewability-challenges/

Here are some of the steps marketers and agencies should take to ensure that advertising budgets are spent on better ad spaces on the Internet.

11/04/2015

Google & Millward Brown produced a research piece around the
effectiveness of YouTube when implemented in conjunction with TV. The study focussed on 13 emerging markets and can be found

11/04/2015

TV stack companion/guide

21/03/2015

Daily Active Users (DAUs) Stand at 864 Million, a year-to-year increase of over 19%

the number of monthly active users (MAUs) accessing Facebook via only their mobile devices now number at 456 million. This is a whopping 179% increase from the previous year, highlighting the rapid shift to the mobile Internet.

Facebook has long been the go-to social network for marketers, and with good reason. Here are some Facebook statistics to prepare you for 2015.

21/03/2015

Google's mobile path to purchase report surveyed 950 US consumers across 9 different verticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile.

A key finding is the starting point for mobile research. As might be expected search was the most common starting point, but it's lower than desktop showing the importance of branded apps and mobile sites.

What are consumers' mobile habits in the shopping process? Google partnered with Nielsen to learn about consumers' behavior and found 5 key findings. Read the study.

12/03/2015

Digital, Social & Mobile in APAC in 2015

Continuing our ongoing series of studies into digital usage around the world, today we're delighted to bring you our latest report: Digital, Social & Mobile in APAC in 2015. In much the

11/03/2015

Advertisers Tune In to Programmatic TV

10/03/2015

Welcome to Amnet Programmatic 101, It is an informative piece presented in infographs, with easy to understand charts, graphs and text to share with you the latest updates on programmatic

In this edition, we are featuring the basis programmatic information and latest update on Display and Video