23/07/2022
How Sustainable Ideas are Shaking up Milan Menswear
Inspired by his grandfather, Italian designer Simon Cracker (real name Simon Botte) started his genderless fashion business in 2010, upcycling upholstery, curtains and vintage garments into eccentric luxury tailoring, dresses and printed separates. Twelve years on, he’s making his debut this month at Milan Men’s Fashion Week (Milano Moda Uomo, 14-17 June).
Upcycled menswear may be on the cusp of breakthrough in Italy — at last. “This is the first time we are seeing real acceptance in Italy, the first time we will have a showroom in Milan,” says Cracker, speaking from his studio in Cesena, Italy. “In Paris, with Japanese clients, it was much easier. They are a lot more accepting of upcycled fashion. This is a test because shops here still operate in the old way.”
Sustainable sourcing and material innovation have been front of mind across New York, London and Paris menswear for some years, led by award-winning menswear or co-ed brands such as Bode, Richard Malone and Bethany Williams. However, Milan has lagged behind and Cracker is one of a new generation of designers in the city for fashion week championing upcycling and material innovation.