Launched off of the meteoric success of founder, Kamulegeya Sulaiman Alpha, “KS Alpha” Yes I am African represents a borderless, global lifestyle. Yes I am African realized its prowess in creating culture far beyond the realm of music. Yes I am African quickly staked its claim in Ugandan history becoming the destination brand for street savvy consumers. Yes I am African maintains a focus of provid
ing clever innovation in fabrication, application and design to its customer. It has been the brand's attention to detail that has pushed Yes I am African's appeal beyond its core urban customer. Today, Yes I am African is a dominant lifestyle apparel brand for a wide range of customers. Inspired by an urban aesthetic rooted in young men's sportswear, Yes I am African has expanded is brand through licensing pacts to develop lines for Yes I am African has expanded is brand through licensing pacts to develop lines for children, junior's, socks, handbags and belts big & tall, headwear, jewelry, ladies intimates and men's loungewear/underwear. By incorporating international; impulses into the Yes I am African style, the brand has expanded its appeal beyond the national borders and has become a brand of international significance. The Yes I am African marketing strategy continues to show our target consumer that we are not merely on the pulse....we create the pulse. Through synergy between numerous brands, we are able to effectively market to consumers of an entire lifestyle. We employ a substantial amount of non-traditional methodology within our marketing mix. With events, online marketing, viral marketing and lifestyle tie-ins, the Yes I am African marketing machine is the strongest in the space. Yes I am African defines the lifestyle for today's young hip consumer and provided the efficient business acumen to retail partners that is necessary to be successful.