Urban Dress Co.

Urban Dress Co. Elevated style for life's biggest celebrations ✨
Bridal • Prom • Special Occasion • Men’s Formalwear
Exclusive gowns. Exceptional service.

An exclusive look into Spring 2027🪽So thankful to the Casablanca Bridal team for a very special few days in beautiful La...
07/17/2026

An exclusive look into Spring 2027🪽

So thankful to the Casablanca Bridal team for a very special few days in beautiful Laguna Beach.

This trip was all about what’s next in bridal ✨ We had the privilege of getting an exclusive first look at the 2027 collections, attending runway shows, participating in advanced gown customization and branding trainings, and celebrating alongside other retailers and the incredible Casablanca Bridal team at unforgettable events.

I can’t wait to bring these stunning designs and fresh inspiration back to Urban Dress Co.🤍

What an unforgettable evening!Thank you so much to everyone who joined us last night to celebrate the beginning of this ...
07/08/2026

What an unforgettable evening!

Thank you so much to everyone who joined us last night to celebrate the beginning of this new chapter. Seeing so many familiar faces, and feeling so much love and support, made the evening more special than we could have imagined.

A special thank you to the Algona Area Chamber of Commerce for helping us commemorate this milestone with a ribbon cutting.

We couldn’t be more grateful to be part of such an incredible community. Cheers to what’s ahead for Urban Dress Co.🥂🤍

A toast to our new chapter🥂You’re invited to celebrate our Grand Re-Opening on July 7 from 5–7 pm!Join us as we unveil o...
07/03/2026

A toast to our new chapter🥂

You’re invited to celebrate our Grand Re-Opening on July 7 from 5–7 pm!

Join us as we unveil our newly remodeled space, toast to what’s ahead, and celebrate with the friends, family, customers, and community who have supported us every step of the way🤍

Giveaways + Specials:
- Win a $100 credit toward your dress purchase when you book a bridal appointment during the event (1 winner)
- Win a $100 credit toward a full suit or tux rental when you book a tux appointment during the event (1 winner)
- Two winners will receive 50% off alterations (open to current and future clients)
- 20% off all new merchandise during the event

Champagne and hors d’oeuvres await. We can’t wait to see you there!

Seven years ago, I took over Teresa’s Bridal and Prom, a business Teresa Kellenberger poured 37 years of love and hard w...
07/01/2026

Seven years ago, I took over Teresa’s Bridal and Prom, a business Teresa Kellenberger poured 37 years of love and hard work into. Her dedication created a foundation that I have always and will always deeply appreciate. Today, that legacy grows into something new.

Welcome to Urban Dress Co.

A modern, upscale, fashion‑forward bridal and prom boutique built on the same small town heart and one on one service you’ve always known. We honored the bones of our building while refreshing every detail to create a space that feels bold, elevated, and full of possibility. This journey has grown into a dream I can finally touch, and looking back on seven years reminds me just how much heart and hope carried us here.

And to my loyal customers, I want you to know this clearly. Our ownership has not changed. Our values have not changed. Our commitment to serving you with care, attention, and one on one service remains exactly the same. The name and the space may be new, but the heart behind it is still mine.

Urban Dress Co. represents a fresh chapter for us, a rebrand that reflects who we have become and where we are headed. We have exciting new things coming, new experiences, new offerings, and a renewed vision that I cannot wait to share. Thank you to everyone who believed in this dream, and helped turn my quiet hope into a reality that I am so proud to stand inside.

The future feels bright, and we have so many incredible things ahead.

We would be honored to have you join us for our Grand Re-Opening on July 7 from 5-7 pm. We can’t wait for you to step inside, feel the transformation, and experience our updated space for yourself.

COMING SOON✨🤍🥂🪩🫧The announcement you’ve been waiting for is coming this Wednesday. We can’t wait to finally share what w...
06/29/2026

COMING SOON✨🤍🥂🪩🫧

The announcement you’ve been waiting for is coming this Wednesday. We can’t wait to finally share what we’ve been working on🫶🏻

We’ll be closed beginning Thursday, June 25 at 4:30 through Tuesday, July 7 as we work on something we’ve been dreaming ...
06/24/2026

We’ll be closed beginning Thursday, June 25 at 4:30 through Tuesday, July 7 as we work on something we’ve been dreaming up for quite some time✨

Stay tuned — these updates will be worth the wait!

Please note: If you already have an appointment scheduled during this time, your appointment will still take place as planned.

We will be available to contact through email at [email protected]

Happily ever after sealed & shipped 🤍💌  It’s wedding season and we’ve been busy sending wedding gowns off for cleaning a...
06/22/2026

Happily ever after sealed & shipped 🤍💌 It’s wedding season and we’ve been busy sending wedding gowns off for cleaning and preservation!

🤍Wanting to get your gown preserved? Stop in anytime with your dress and we will take care of it from there! We take gowns from any store and from any year!

The Roberts 🤍🫶🏼🕊️
06/16/2026

The Roberts 🤍🫶🏼🕊️

Hours this week! Monday 3-6Tuesday 3-6 Closed the rest of the week for a little r&r in between our crazy wedding schedul...
06/08/2026

Hours this week!
Monday 3-6
Tuesday 3-6
Closed the rest of the week for a little r&r in between our crazy wedding schedule!🤩🤍 thanks for understanding!🫶🏼

Address

111 E. State Street
Algona, IA
50511

Opening Hours

Monday 3pm - 6pm
Tuesday 3pm - 6pm
Thursday 10am - 7pm
Friday 10am - 5pm
Saturday 9am - 1pm

Telephone

+15152953620

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