Sports & More

07/31/2026

Have you checked out our bargain room yet?

Yes Dakota knocked out more walls, yes he is bringing in new gear, but before the new comes in, old must go! 50% most everything in the room!

07/29/2026

Please help us keep this area clear by avoiding parking in front of our large bear bait barrels.

We use our tractor to load these barrels for customers throughout the day, and keeping this space accessible helps us provide efficient service. We understand that during summer events our parking lot is a convenient place to park, and we truly appreciate your cooperation. We simply ask that you avoid long term parking in front of this small section so our customers can easily access their bait.

Thank you for your understanding and support!

07/27/2026

Bear hunting is in full swing and you can still get all the bait you need here! No matter your bear's taste, we have it! Whitetail Products GONE WILD in a variety of flavors, syrups, and gummy clusters, and more. All options are depending on availability.

*Bear bait is made from expired or damaged goods. They are not for human consumption no matter how delicious these gummy clusters look 👀

07/21/2026

25% OFF MUCK 🥾

All regular priced men, women, and kids Muck footwear is 25% off!
Also, get a free umbrella or t-shirt with your purchase

07/09/2026

For those of you that know Dakota, you know he is always trying to make you laugh. (Give or take a few cuss words.. okay several..🤣) He is one of the most real, humble, and happy men. His genuine concern for others is what makes him not only a wonderful father and husband, but business owner and community member.

Whenever we are out and about in Amery, I have to make sure we have ample time in our schedule, because he will stop to chat with anyone and everyone.

Thank you all, from the bottom of our hearts for helping make his dreams come true. Amery and surrounding communities are the life of his work and could not achieve those dreams without the continued support of all of you.

With love,
Marissa Cavalier (because he would never seek out any pat on the back) ♥️

When you own a business in a small town, every connection and service is important not only for your own success but also for the community as a whole. Dakota

06/23/2026

Because field dressing a deer with a butter knife is generally frowned upon... we have you covered! 🔪

Whether you're heading to the woods this fall or cleaning fish this summer these knives are exactly what you need.

Get geared up and stay sharp!

06/18/2026

The shirts look awesome this year! Proud to sponsor Music on the River. Stop by the store before you go, it's right in our backyard! 🏞🎵

06/18/2026

NEW!!! 🐻
You can now walk in and purchase official WBHA (Wisconsin Bear Hunters Association) apparel right from our store! No need to order online! Stop in and check out our selection of gear.

Show your support for Wisconsin bear hunting and grab some great gear while you're here!

06/10/2026

🎣 We have had many questions about our concrete bobbers out in front of the shop (so much interest in fact, one was even stolen!) So we decided to bring them into the shop so you can buy one of your own!

06/05/2026

🦆🌾 MUCK BOOTS ARE HERE! 🌾🦆

Whether you're chasing walleyes, checking trail cams, doing chores, or just surviving another Wisconsin mud season, we've got a pair of Muck Boots with your name on them!

- Waterproof
- Comfortable
- Built for mud, muck, rain, snow, and everything in between
- Several styles and sizes in stock

💥 Sale prices starting at just $50!