Pure Bridal

Pure Bridal We specialize in dresses that fit seamlessly with our customers' bodies, offering sizes ranging from 2 to 34. And that’s not easy to do!!
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The Midwest Bride wants to look and feel beautiful on their wedding day, wants to try on dresses in sizes that “fit” from the top designers in the wedding industry... and also have fun while doing it! But that was easier said than done, so in January 2012, Rita, owner, and her sister, Kayse, opened Pure Bridal. With a beautiful selection of over 700 wedding gowns in sizes 2-34, Pure Bridal is the

ideal space for brides to find the gown that gives them the feels. The large mirrors, spacious fitting rooms, and personal seating areas add to the aesthetic of the shop. Guests create a cozy environment to makes each appointment enjoyable. With a variety of designers, Pure Bridal has all of the latest trends in bridal fashion, a wide variety of colors available and can even help brides order custom gowns or materials for the bride to have custom options added to make their dress unique. From boho to classic, long sleeves to sweethearts, or fit-n-flairs to ball gowns, Pure Bridal has it all!! Bridal gowns are not the only things to be found at Pure Bridal. They also offer bridesmaid dresses, headpieces, veils, garters and jewelry. Pure Bridal has won “Best of Bridal” from The Knot so many times, they are in The Knot’s “Hall of Fame” and has won 1st Place in Weddings Gowns and Accessories from the Central Iowa Wedding Choice Awards multiple years. Pure Bridal strives to give each bride a fun, relaxed, 5-Star experience with amazing customer service throughout the entire process. At Pure Bridal, appointments are required. The Personal Stylists will work one-on-one with each guest during their appointment to ensure the guest has the best experience. Click on “Request Your Appointments” at www.PureBridalIowa.com to request your appointment today!!

Proof that you don’t need sparkle to completely shut it down ✨Dress: Shepard
05/30/2026

Proof that you don’t need sparkle to completely shut it down ✨

Dress: Shepard

Delicate flowers, dramatic entrance. exactly as it should be. 💗Dress: Warner
05/30/2026

Delicate flowers, dramatic entrance. exactly as it should be. 💗

Dress: Warner

For the bride who wants fairy garden energy with a side of main character. 🍂👑Dress: Nisius
05/29/2026

For the bride who wants fairy garden energy with a side of main character. 🍂👑

Dress: Nisius

05/29/2026

Floral lace + floaty skirt = immediate yes energy. 💋

Dress: Walker

05/29/2026

If “romantic but make it fashion” was a dress. 🕊

Dress: Autumn

Not to be dramatic but… this dress deserves its own rom-com.😍Dress: Lachlan
05/29/2026

Not to be dramatic but… this dress deserves its own rom-com.😍

Dress: Lachlan

She’s soft, floral, and fully stealing the spotlight 🌸✨Dress: Tamira
05/29/2026

She’s soft, floral, and fully stealing the spotlight 🌸✨

Dress: Tamira

05/28/2026

A simple dress deserves a fun and unique veil!! Let us know in the comments which veil you would choose!! ❤️💞❤️

05/28/2026

Are you in need of a “take-home today dress”?!! Come to Pure Bridal in Ames, Iowa and let us help you find your dress! And you still have SO MANY to choose from!

05/28/2026

Meet Rhett!! This dress has the most lovely fabric- so soft! And we love her optional off-the-shoulder drape sleeves!! 🤍

Dress: Rhett

Address

306 S 16th Street
Ames, IA
50010

Opening Hours

Monday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 9am - 6pm
Sunday 11am - 5pm

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