08/30/2026
This is epic!
DIRTBAG TAKES OVER TORC1
Not just any dirtbag, Dirtbag Brands founder Josh Salazar has taken control of the Torc1 brand. The next phase of Torc1 Racing will be a return to active market growth with a rebuilt product program, expanded dealer strategy, international distribution and a new grassroots Rider Support initiative… And that is just the beginning! "We did not acquire Torc1 to put a new logo on an old name,” Salazar explains. “We have spent months rebuilding the pieces behind the brand — products, supply, fitment, dealer support, rider support, packaging and distribution — so Torc1 can grow the right way. The goal is to create demand at the rider level while giving dealers a program they can participate in with margins and brand value they can trust."
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