Scheels

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Scheels SCHEELS is a destination sporting goods store with 34 locations in the U.S.A.

SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.

10/03/2026

Building the ultimate wish list, one toy at a time! 🧸🚀💖 Watch us stack up this season's must-haves. Shop the top toys: https://bit.ly/4z5irr6

The magic has arrived✨ Our 2026 Toy Catalog is packed with the season's most-wanted gifts. Tap the link in our bio to st...
10/02/2026

The magic has arrived✨ Our 2026 Toy Catalog is packed with the season's most-wanted gifts. Tap the link in our bio to start shopping SCHEELS Toyland! 🎁 https://bit.ly/4z5oImD

10/01/2026

The flame you love, reimagined.🔥
Meet the all-new Solo Stove Infinity Flame™ Propane Fire Pit. Featuring an innovative burner design that mimics the look and movement of a wood-burning flame, without the wood, ash, or sparks. Gather around and enjoy more moments outdoors!

🔗 LINK IN BIO

09/30/2026

Your holiday wish list is about to get a whole lot longer… 👀🎁 The SCHEELS Toy Catalog is coming soon!

🔗 https://bit.ly/4e3Jr1U

09/29/2026

Happy National Coffee Day! ☕️🤎
Our seasonal drinks are back at Ginna’s Cafe, and it’s the perfect excuse to treat yourself to something delicious. Stop by and sip into fall with us! 🍂

09/28/2026

Fall has never looked better🍂 A new season awaits with new styles and fits from SCHEELS! https://bit.ly/4hB0x8v

Rivalries run deep. Your game day style runs deeper. 🏈 Shop your team's gear at SCHEELS, in store or through the link be...
09/27/2026

Rivalries run deep. Your game day style runs deeper. 🏈 Shop your team's gear at SCHEELS, in store or through the link below! 🙌

🔗 https://bit.ly/4yQiJlq

09/26/2026

Entering a new season with 5 fall trends that are actually worth trying 👀 https://bit.ly/3TiNIYm

09/25/2026

Your sleep. Your activity. Your recovery. All in one ring. See what the Oura Ring 5 can do for you at SCHEELS!

🔗 https://bit.ly/3TcHut2

🚨 Air Jordan 4 Retro Tour Yellow Raffle 🚨 https://bit.ly/3R6nJ5iThe new Jordan's are dropping THIS Saturday, September 5...
08/31/2026

🚨 Air Jordan 4 Retro Tour Yellow Raffle 🚨 https://bit.ly/3R6nJ5i

The new Jordan's are dropping THIS Saturday, September 5th. REGISTER NOW for your chance to purchase a pair. 🔥

You have until Friday, September 4th at 12:00 AM to enter for your chance to purchase a pair! Winners will be notified via email by 2:00 PM on Friday, September 4th. 👟

Winners MUST be available to purchase and pick up on Saturday, September 5th by store closing. If not purchased and picked up by store closing Saturday, they will be released to the public Sunday, September 6th.

08/31/2026

Here are 5 must-have items to make sure your dog is ready to go when you get to the field. https://bit.ly/4yckqt8

It's time to gear up for your home team 🦡❤️ Get all of your UW gear at Appleton SCHEELS today!
08/27/2026

It's time to gear up for your home team 🦡❤️ Get all of your UW gear at Appleton SCHEELS today!

Happy to all our four-legged SCHEELS fans! 🐾 Celebrate the pups who make every adventure better with gear and goodies ...
08/26/2026

Happy to all our four-legged SCHEELS fans! 🐾 Celebrate the pups who make every adventure better with gear and goodies made for them. https://bit.ly/4gTr41x

🦆 This past weekend we heard all the calls, saw all the dogs, and got you all geared up for this upcoming waterfowl seas...
08/25/2026

🦆 This past weekend we heard all the calls, saw all the dogs, and got you all geared up for this upcoming waterfowl season! 🦆
Thank you to Garmin for working with us, and to everyone who came out to our booth and supported the Wisconsin Waterfowl Association! We can't wait to see you all again next year!

08/24/2026

Refresh your rotation with UNRL and Nike at SCHEELS! Find everyday essentials to take you into the school year ahead. https://bit.ly/4xYYeCG

Don't let sore feet cut your day short. 🏹 https://bit.ly/3SP9HpoSuperfeet hike insoles are the perfect addition to your ...
08/23/2026

Don't let sore feet cut your day short. 🏹 https://bit.ly/3SP9Hpo

Superfeet hike insoles are the perfect addition to your gear for maximum comfort and stability.

The game is great, but the tailgate setup is even better. 🏈✨🏟️ Shop all pre-game essentials! https://bit.ly/3SGtojf
08/21/2026

The game is great, but the tailgate setup is even better. 🏈✨🏟️ Shop all pre-game essentials! https://bit.ly/3SGtojf

08/20/2026

Still recording your kids' games on your phone? Not anymore! 🙌 https://bit.ly/4wyiqdk

Don't miss a play with the XbotGo Falcon. The camera records all the action in 4K and automatically generates highlights for easy viewing. Also, livestream the games so the whole family can watch!

Address

4301 W. Wisconsin Avenue, STE 015
Appleton, WI
54913

Opening Hours

Monday 9:30am - 9pm
Tuesday 9:30am - 9pm
Wednesday 9:30am - 9pm
Thursday 9:30am - 9pm
Friday 9:30am - 9pm
Saturday 9:30am - 8pm
Sunday 10am - 6pm

Telephone

+19208302977

Website

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