07/19/2026
In the mid-80s, Obermeyer was the first to engineer something into kids' outerwear that solved a real problem for parents: gear that gets outgrown before it wears out.. Extra fabric tucked into the sleeves and pant legs, ready to let out as your kid did exactly what kids do. We called it the I-Grow system, and four decades later it's still the same idea, still doing the same job.
Two kids, two different eras, one system that never needed reinventing.
More on I-Grow: link in the comments.