09/25/2026
Chic Riot — Designer's Journal/Behind the Brand | Episode 4
After starting this brand with my husband, I often find myself in front of the camera a lot more than I ever imagined.
I'm really a behind-the-scenes kind of girl. But when you're building a brand, you quickly learn that you have to wear a lot of hats—designer, founder, spokesperson, admin, and sometimes on-camera talent. 😮💨
Here I am talking through the details and protective features of our Alana 2.O Motorcycle Jacket—because it is more than just gliz and glam.
And yes… I absolutely did not get it in one take. 😂
A part of me still cringes every time I have to be on camera or do any kind of public speaking. But I suppose that's part of the journey, too.
— Tabitha
Co-Founder & Head Designer, Chic Riot
✨ The Alana 2.O Motorcycle Jacket
🏍️ Where fashion meets safety.
www.chicriot.com