Chief Great Taste Officer

Chief Great Taste Officer Cleanliness is Next to Godliness
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SoHo Recap #3 - The Details Nothing like seeing the finite details upfront & close —feeling the smoothness of the Cream...
07/31/2026

SoHo Recap #3 - The Details

Nothing like seeing the finite details upfront & close —feeling the smoothness of the CreamAir fabric and understanding the intention behind every design.

Having the opportunity to share our collection face-to-face reminded us why quality will always be at the center of what we do.

And, it’s not over!

View our collections in NYC:
📍CHIEF. SoHo Showroom
456 W. Broadway
New York, NY 10012
Daily l 11am-6pm

07/29/2026

Have you had Great Taste this morning? ☕️

SoHo Recap #2 - The People’s EditionSpecial thank you to everyone who stopped by for the New York launch, seeing so man...
07/29/2026

SoHo Recap #2 - The People’s Edition

Special thank you to everyone who stopped by for the New York launch, seeing so many familiar faces alongside so many new ones made this experience truly special.

We’re incredibly fortunate for the community behind us that contributed their time and energy and we hope to repay our gratitude in the near future.

Stay tuned for what’s next!
📈

A few moments from our SoHo launch.Three days of conversations, music, movement, and introducing CHIEF. to New York. See...
07/24/2026

A few moments from our SoHo launch.

Three days of conversations, music, movement, and introducing CHIEF. to New York. Seeing people experience the collection in person reminded us why we build with intention—the details that will provide value to people’s lives is well worth the countless hours spent on attempting to perfect every corner of the design.

Big thank you to the New York community that showed up. It was great to be back and thank you for genuinely believing what we are creating. It was also great to catch up with old folks that influenced and shaped our brand in some type of way, your friendship is truly appreciated. Thank you for the energy coming out.

To everyone who visited, supported us, and shared this milestone with us—thank you for making our New York launch one to remember.

This is only the beginning and to great news, we will continue to stay present in the SoHo location so make sure when you’re in NY to pop in for a visit!

CHIEF. SoHo Location
The Canvas
456 W. Broadway
New York NY 10012

Stay tuned for the next update.
CHIEF.

THE CANVAS X CHIEF. Soho Exclusive Last new release only available at the pop up launch July 17-20 456 W. Broadway Laun...
07/16/2026

THE CANVAS X CHIEF. Soho Exclusive

Last new release only available at the pop up launch
July 17-20
456 W. Broadway

Launch party 🔗 in the bio

Introducing the New CHIEF. SoHo Special Camp Cap Featuring a lightweight five-panel construction, embroidered CHIEF. SOH...
07/15/2026

Introducing the New CHIEF. SoHo Special Camp Cap

Featuring a lightweight five-panel construction, embroidered CHIEF. SOHO branding, and custom interior detailing, the SOHO Camp Cap balances comfort, versatility, and understated design. Whether you’re heading to training, exploring the city, or meeting friends for coffee, it’s designed to move effortlessly with you.

Premium cotton construction
Five-panel camp cap silhouette
Embroidered CHIEF. SOHO logo
Adjustable rear strap
Custom branded interior taping
One size fits all

Exclusively available at THE CANVAS
July 17-19 11am-6pm
456 W. Broadway
New York

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