13 Fifty Apparel

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13 Fifty Apparel Built For First Responders Who Serve With Grit + Pride 🇺🇸

Proudly based and operated out of Atlanta, GA📍

Trusted by First Responders nationwide 👊
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OKAY, WHAT'S THE STORY HERE?

13 Fifty was founded in a garage, by a South Florida LEO who wanted to create comfortable, high-performance apparel for First Responders to wear both on duty and off. The name is derived from the thirteen stripes and fifty stars in the American flag, as a tribute to all the heroes who have fought to protect our great nation. We honor your service with ours.






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In honor of National Cat Day, did you know our hoodies double as kitten koozies?This guy got picked up off the street an...
10/29/2026

In honor of National Cat Day, did you know our hoodies double as kitten koozies?

This guy got picked up off the street and somehow negotiated a front-seat ride in a cop car, a personal chauffeur, and a cozy spot in a 13FIFTY hoodie.

No cuffs. No questions. Just immediately promoted to ride-along supervisor.

Most people picked up by the cops don’t get this accommodation. But most people don’t show up with tiny toe beans and a face that gets all charges dropped.

Tactical. Cute. Cozy. Even the animals know 13FIFTY’s got the goods.

Shop the hoodie. Kitten sold separately.

Show us your tactical partner with the cutest murder mittens. 👇

Before you step out the door, you check your vest, your belt, your radio. Your family waits for the call or text that sa...
10/28/2026

Before you step out the door, you check your vest, your belt, your radio. Your family waits for the call or text that says you made it through another shift.

On National First Responders Appreciation Day, we honor the men and women of law enforcement and the realities behind the badge.

The traffic stop on a dark shoulder. The domestic call where you can hear the violence before you reach the door. The search for a missing child. The moments spent trying to save a life, and the weight you carry when you couldn’t.

We also see the patience it takes to calm someone in crisis, the care you show a frightened child, and the responsibility of making decisions in seconds that will stay with you for years.

At 13FIFTY, we’re thankful for the opportunity to support the people doing this work. For your service, your judgment, your compassion, and your commitment to showing up for your communities, thank you.

To everyone on shift today, and every family waiting for you at home: you have our respect and our gratitude.

Stay safe. Take care of each other. Your 13FIFTY family has your six. 🇺🇸

10/28/2026

On First Responder Appreciation Day, 13fifty recognizes the men and women of the fire service, their discipline, their capability, and their commitment to protecting others.

The fire service does far more than fight fire. Depending on their assignment and department, these professionals provide emergency medical care, vehicle extrication, technical rescue, hazardous materials response, water rescue, and disaster response. Every call demands preparation. Every scene requires assessment, communication, and coordinated action.

Behind every response are hours spent training, inspecting apparatus, maintaining equipment, and practicing skills that must hold up under pressure. Crews must understand building construction, fire behavior, changing conditions, and the limits of their equipment. They must account for their people, protect escape routes, and make sound decisions when visibility is gone and conditions are deteriorating.

On the roadway, they work beside moving traffic to stabilize vehicles and reach trapped patients. At a structure fire, they establish water supply, advance hose, conduct searches, manage ventilation, and protect exposures. After severe weather, they respond to damaged buildings, downed utilities, blocked roads, and people who cannot reach safety on their own.

The work requires physical endurance and technical proficiency. It also requires judgment: knowing when to advance, when to change tactics, and when conditions demand withdrawal. Protecting the crew is part of protecting the community.

When the scene clears, the responsibility continues. Equipment must be restored. Air cylinders must be filled. Apparatus must be checked. Lessons must be carried forward. Readiness has to be rebuilt before the next alarm.

Career and volunteer personnel make that commitment at a personal cost. Lost sleep. Missed holidays. Interrupted family time. Difficult calls that remain long after the shift ends. Their families carry a share of that responsibility, too.

13fifty respects the full scope of this profession, from prevention and public education to suppression, rescue, emergency care, and recovery. The quiet work deserves recognition alongside the visible response.

That respect must extend beyond an appreciation post. Fire personnel deserve dependable equipment, effective training, adequate staffing, and support for their physical and mental health.

To every member of the fire service: your work is seen. Your standards matter. Your sacrifices matter. The people beside you and the communities you protect depend on the preparation you bring to every call.

13fifty stands behind the fire service and honors those who continue to answer.

Some shifts stay with you long after the uniform comes off.Today, on National First Responders Day, 13Fifty honors the m...
10/28/2026

Some shifts stay with you long after the uniform comes off.

Today, on National First Responders Day, 13Fifty honors the men and women who answer the call. The officers, firefighters, EMTs, paramedics, dispatchers, and every first responder serving their community.

We recognize the missed holidays, interrupted meals, sleepless nights, and difficult calls you carry home. We also recognize the families who share those sacrifices.

Behind every uniform is a person with people they love and a life to get home to.

To everyone on duty today, and everyone who has served: thank you. Your work matters. Your sacrifice matters. You matter. 🇺🇸

10/27/2026

“Here am I. Send me.”

It’s kneeling in blood trying to keep a stranger alive. Telling a mother her child isn’t coming home. Searching a wreck for a car seat and praying it’s empty.

Then going home to your own family, trying to find the words when they ask how your day was.

You know what answering that call can cost. You answer anyway. Because this is a calling.

At 13FIFTY, we see you. The courage. The grief. The things you carry in silence. Thank you for what you do.

10/24/2026

From Cheyenne Swafford “Thanks 13Fifty Apparel for helping us show our support this October🩷” Across the nation, women are facing breast cancer with courage and strength. We’re grateful to everyone wearing pink with purpose, honoring those we’ve lost, and reminding those still fighting that we’ve got their backs. 🎀

Oh, you think being a cop looks cool, huh? 🎃SURPRISE, BRO. YOU’RE HIRED.Here’s your radio. Dispatch needs you. We’re sho...
10/24/2026

Oh, you think being a cop looks cool, huh? 🎃

SURPRISE, BRO. YOU’RE HIRED.

Here’s your radio. Dispatch needs you. We’re short staffed and your backup called out.

Trick or treat? Nah. CLOCK IN, BIG DAWG. 💀

At least you’ll look good in 13FIFTY.

They spend their days advocating for the voiceless. This October, they’re wearing pink for a woman who stands beside the...
10/23/2026

They spend their days advocating for the voiceless. This October, they’re wearing pink for a woman who stands beside them. 🎀🐾

For the all-girls crew at Rhea County Animal Shelter, led by a POST-certified deputy, breast cancer awareness is personal. One of their own has battled this disease. Their coworker. Their friend. A woman who, after facing so much herself, continues giving her heart to animals who need someone in their corner.

Together, this team cares for the abandoned, comforts the frightened, and advocates for the neglected. They carry the heartbreak, celebrate every adoption, and keep showing up to give animals a chance at a better life.

And they show up for each other, too.

Their custom pink hoodies, created by 13FIFTY, honor their teammate and everyone affected by breast cancer. With “Animal Control” across their backs, they’re representing both the mission they share and someone they love.

At 13FIFTY, we’re proud to recognize the people behind the work. Helping teams personalize their gear gives them a way to tell their stories, honor their people, and wear their support for causes close to their hearts.

We proudly support breast cancer awareness, this month and beyond. If you’ve battled breast cancer or stood beside someone you love through it, we see you. We support you. We stand with you.

Who are you wearing pink for?

10/20/2026

SHE GOT SWAG LIKE MINE.

Dispatch edition.

Pink on the gear. Chaos in the headset. An entire shift being held together by caffeine, sarcasm, and a dispatcher who’s already told you to repeat your traffic twice.

This Breast Cancer Awareness Month, 13FIFTY is bringing a little extra attitude to the console.

YOUR SHIFT. YOUR SWAG. YOUR 13FIFTY.

Shop our ready-to-order pink dispatch collection or let us customize something for your entire communications center.

Your agency. Your design. Your kind of pink.

Because standard issue is fine, but matching custom gear? That’s a whole different level of shift morale.

THEY HANDLE THE CHAOS. WE HANDLE THE DRIP.

10/20/2026

UNDERSTAFFED. OVERCAFFEINATED. BAD TO THE BONE.
Happy Spooky Season, Degenerates. 💀

Address

Atlanta, GA
30307

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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