03/27/2026
Custom. Custom. Custom.
When I started tinkering with hats, I would build the exact hat I wanted by picking the crown color, the bill color, and throwing whatever design I felt like on it. It was true creative freedom. But I knew scaling true custom orders wasn’t realistic at first, so I decided to create some predesigned batches. Those are the hats you’ve seen me selling on South Congress every weekend for the past six months. Through all the conversations we’ve had, I realized I’m not the only one who wants full custom hats.
So I finally made it possible.
This weekend, you’ll be able to get custom hats in person only on South Congress. Here’s how it’ll work: you walk up, pick your crown color and bill color from the 10 waterproof nylon options. Then you upload your own design, and I’ll embroider it straight onto the hat you chose and deliver it to you.
I’m genuinely ecstatic about this. Now I get to share that same freedom with other hat lovers who’ve been wanting something truly their own. If you’re around South Congress this weekend, come by the booth and check it out.
