That New Label

That New Label That New Label is a contemporary fashion label designed and made in Melbourne Australia

Pinch me moment 🥹  wearing the ‘ULUPNA’ coat I created in collaboration with Yettica () for the finale of the Reclamatio...
05/14/2026

Pinch me moment 🥹 wearing the ‘ULUPNA’ coat I created in collaboration with Yettica () for the finale of the Reclamation runway by .nations.fashion.design

Created in memory of Yorta Yorta Winyarr Gloria Lexi Matthews (Nee Charles Ferguson) - Big Nan, Yettica. This collaboration between Yorta Yorta Winyarr Anastasia Keshan and Ashley Maher was created to honour the legacy of Anastasia’s Great Grandmother and her connection to Ulupna. Ulupna translates to “Strong Woman” in the Yorta Yorta language. It tells a scared story of the creation of Country. The Barmah-Millewa Wetlands that surround Ulupna Island contain the biggest River Red Gum forest in the Country and an ecosystem that is still thriving over 65,000 years after the Dunggudja nanit (Bangarang name for great earthquake) that created an inland delta, in turn creating the forest and wetlands. Featuring sacred Totems of the Yorta Yorta peoples that still inhabit the Dungala and its surrounds today, it is the perfect homage to a Blak Matriarch and the Country that raised her

& — Photographynations.fashion.design
(makeup director)
(skincare sponsor)
(makeup sponsor)
(BARKAA’s hair)
(stylist director)dulac (stylist assistant)
(creative partners)
(boss man) 😆
(location)

I don’t usually post progress pics in the feed, but when the sleeves are this good I’ll make an exception 🥵 Huge oversiz...
05/13/2026

I don’t usually post progress pics in the feed, but when the sleeves are this good I’ll make an exception 🥵

Huge oversized pixie sleeves, with hand drawn curvy patchwork. No 2 sections are the same. (Internally SCREAMING with excitement to finish this one into the most epic pixie coat evaaaaaa

The best part is I get to give it to .co in person next week🦋🍁🍃 it’s going to be so magical 🥹

Eeeeeek - back to the machine I go ###

New favourite unlocked ⛓️⛓️‍💥 The sexiest leopard baddie for . Beyondddddd obsessed. I’m LOVNG playing with neutrals. Th...
05/11/2026

New favourite unlocked ⛓️⛓️‍💥 The sexiest leopard baddie for . Beyondddddd obsessed. I’m LOVNG playing with neutrals. That Dreamcoat in your wardrobe you can wear over and over and overrrrrrr. 🐆 🤎

Wanted to do a photoshoot in it but I needed to wash my hair and the post office doesn’t wait for nobody…

05/01/2026

FULL COAT REVEAL 🌈🍄🪬✨
Cover pic tells 1000 words on how relieved I was to finish this one. 🤣

I learnt a LOT while working on this one, especially how much extra time it takes to make all the extra elements glowwwww. Definitely overtook the tigers for the most elaborate piece I’ve ever created 😅

HOW DID I FORGET TO MENTION THE REMOVABLE EARS?!

So proud of this finished piece 🥹

(Sold) custom for 🥰

My most recent masterpiece for  🌈🪬🍄A micro sized patchwork in the full rainbow spectrum, pixie hood, LED trims, mushies,...
04/29/2026

My most recent masterpiece for 🌈🪬🍄
A micro sized patchwork in the full rainbow spectrum, pixie hood, LED trims, mushies, hamsas hand, and moon-phase, 13 tones of fur, magnetic closures, pom poms, rhinestones, stars, custom printed velvet lining, removable straps and ears & IT TURNS INTO A BAG.

This is by far my most elaborate creation yet, and seeing their messages yesterday when they received it made me happy dance all morning around my apartment.

Thank-you for choosing me to create your Dreamcoat, and to those still waiting, I’m chained to the machine and making great progress on them 😘

Throwback to 5 years (almost to the day) of when we launched our Disco Kitty. Still 5 years on its one of your favourite...
04/29/2026

Throwback to 5 years (almost to the day) of when we launched our Disco Kitty.

Still 5 years on its one of your favourites and I totally get why 🤎🐆

Throwback to 2019 💛 Friends were all commissioning their first pieces, and my friend Dwayno would keep us safe between t...
04/27/2026

Throwback to 2019 💛 Friends were all commissioning their first pieces, and my friend Dwayno would keep us safe between the flags at parties 🚩🚩

Main character energy : When the art matches you 💅🏽 🌈✨ wears my Rainbow Dreamcoat in the mini length. Handmade in Melbou...
04/26/2026

Main character energy : When the art matches you 💅🏽
🌈✨

wears my Rainbow Dreamcoat in the mini length. Handmade in Melbourne to order ✨

01/26/2026

Newest creation 🥵 twin LED tiger coats. The most time consuming technically challenging pieces of my career 😅

Sneak peek, with lots more to come on how these came to life. Huge thankyou to .jesus for helping me bring these to life with his LED skills, and bulk advice from , and support from basically my entire friendship group to get these over the line. These ones really did take a village 🫠

Let me know your thoughts🤩 (no more tigers though!)

Commissioned by .katafoni

One of my fave customs ever ever EVER. I received these pics and videos from my amazing customer while I was at a weddin...
01/05/2026

One of my fave customs ever ever EVER. I received these pics and videos from my amazing customer while I was at a wedding overseas and I actually cried happy tears watching this reveal video in a quiet corner.

The reaction to seeing my custom garment bag that my coats come in before even seeing what is inside is absolutely priceless to me, and what I strive for every single time.

Thankyou so much and for sharing this moment ✨🥰🙌🏽

If you have your own reveal video please send to me I’d LOVE to see 🥹

Address

13601 Ironbark Rd,
Bakersfield, CA
93311

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