HoopDee

Never waste a drop of your breast milk with HoopDee! Download our FREE app in the App Store and Google Play. At Ollie Gray, we think that’s just wrong.

When our co-founder, Kate Rech, had her first child, she couldn’t find a bra that did everything it needed to. So she and her husband, Bryce, made one — and didn’t stop there. They knew moms didn’t need another maternity wear company; they needed a better one — a company that made innovative, fashion-forward products that work for this crazy beautiful phase of life. So often, moms buy what will ge

t us by until our bodies bounce back, until we stop nursing, until we’re back in those pre-pregnancy jeans. We believe women are beautiful, powerful and perfect at every stage of life — motherhood included. We also believe you should treat yourself to maternity and postpartum clothing that works for where you are now. Think of it as an investment in your comfort, your confidence and your sanity. (TBH, we’ve heard our products are so damn good, moms wear them long after they’ve kicked pumps and onesies to the curb.) Ollie Gray is changing the way you view maternity — because we believe you and your body deserve more.

08/28/2026

Our favorite app update yet 🔍🍼

You can now search your HoopDee inventory to find the exact bottle or breast milk storage bag you’re looking for—no more scrolling, scrolling, scrolling. 🙌

Just search the number and HoopDee pulls it right up.

Thank you PerryLabs | Emerging Tech Studio

08/27/2026

Better organization, safer milk, happier families. HoopDee 💜🍼

08/21/2026

Meet HoopDee 👋💜

Because keeping track of your baby’s milk shouldn’t require masking tape, mental math, or a 2 a.m. text asking, “Which bottle do I use?” 😵‍💫

Hoop it. Tap it. Let HoopDee track it.

Our smart bottle Hoops work with the free HoopDee app to track your milk, calculate expiration timing, send reminders, and tell you what to use next — so you, your partner, Grandma, the babysitter (and everyone in between) stay on the same page.

No batteries. No charging. No subscription. Just one little Hoop and one quick tap.

💜 Less guessing.
💜 Less waste.
💜 Less to remember.

Because parenting gives you enough to think about already.

One little Hoop. One quick tap. A whole lot less to remember.

08/19/2026

HoopDee Hoops and Breast Milk Storage Bags remove the milk chaos from your household!

08/14/2026

39,000 companies applied. 20 were selected. And HoopDee is one of them. 😭💜

It’s official: HoopDee has been selected as a finalist for the Alibaba CoCreate Pitch Competition — the World’s Largest Product Pitch Competition! 🎉

In just a few weeks, founder Roxie Alsruhe will be heading to LA to give a 90-second pitch in front of thousands of people and an incredible panel of judges.

It’s hard to put into words what this moment means.

HoopDee started with a very real problem Roxie experienced as a new mom and an idea that parenting technology could be simpler, smarter, and actually helpful. Since then, this little Baltimore startup has grown into something bigger than we ever imagined — and we’re still just getting started. 💜

Now it’s time to take the stage. 🥹🚀

LA, here we come. Let’s show them what HoopDee can do. 💜

08/13/2026

HoopDee Hoops has been named a Good Housekeeping 2026 Parenting Awards Winner — Best for Babies! 🏆✨

When we created HoopDee, it wasn’t because we set out to build a baby-tech company. Founder Roxie Alsruhe was a tired new parent trying to solve a problem she was experiencing: Why was keeping track of breast milk still so complicated?

We knew there had to be an easier way.

So we built one.

To have HoopDee recognized by Good Housekeeping less than a year after launching our first product feels surreal. But more than anything, it validates the reason we started: parents already carry enough. Technology should take things off their mental load…not add to it.

And we’re not stopping with milk management.

We’re building smarter products, better insights, and technology designed around the realities of parenting with one goal: make parenting feel a little easier every day.

To every parent who trusted us with their milk, every clinician who shared HoopDee with a family, every person who tested an early version, gave us feedback, told a friend, placed an order, or simply believed this could become something bigger:

Thank you. You helped build this. 💜

This award is an incredible milestone.

But we’re only getting started. 🚀

08/06/2026

🏆 We’re so excited that our HoopDee Hoops has been named a Good Housekeeping 2026 Parenting Awards winner: goodhousekeeping.com/parenting2026

Sorry for the UGLY CRY, but this is a surreal moment.

HoopDee didn’t begin in a boardroom with a huge team or a corporate budget. It began with a real parenting problem, an idea that maybe there was a better way, and a village of people willing to help bring that idea to life.

Our products have been tested by real families, reviewed by clinicians, reworked, improved, and shaped by so many people who believed in what we were building …sometimes before there was much to see at all.

And just eight months after launching our very first product, HoopDee Hoops is now a Good Housekeeping Parenting Awards winner. 🥹🏆

To every friend, family member, clinician, customer, parent, partner, and supporter who tested a prototype, shared feedback, made an introduction, placed an order, told a friend, or simply told me, “Keep going” — this belongs to you, too.

I’m incredibly proud of how far we’ve come, but even more excited about where we’re going.

We started with one parenting problem. We’re building toward something much bigger: a future where technology does more of the thinking, remembering, and reminding so parents can spend more time simply being parents.

Thank you for believing in HoopDee and our mission to Make Parenting Feel a Little Easier Every Day. 💜

We’re just getting started. 🚀

Good Housekeeping

08/02/2026

From bag to bottle, HoopDee tracks it all!

07/30/2026

When I became a parent, I realized feeding a baby wasn’t hard because of the bottles—it was hard because of all the remembering.

⏰ When was the bottle filled?
🍼 Which bottle expires first?
❄️ Has this one been in the fridge too long?
🤔 Is this still safe?

That’s why I created HoopDee Hoops.

With one tap, our smart bottle rings track every bottle of breast milk or formula, calculate expiration times using CDC guidelines, and tell your whole family which bottle to use next. No masking tape. No guessing. No mental math.

Parenting is already hard enough. Your bottles shouldn’t add to the mental load.

✨ Parenting should feel a little easier every day.

Have questions? Drop them below—I love talking about how HoopDee works. 💜

07/28/2026

We made the news on ! Roxie Alsruhe talks to Jenna Meissner Jozokos about HoopDee on Mom’s today!

Address

Baltimore, MD

Website

https://www.getHoopDee.com/

Alerts

Be the first to know and let us send you an email when HoopDee posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to HoopDee:

Want your business to be the top-listed Clothing Store in Baltimore?