HoopDee

HoopDee Never waste a drop of your breast milk with HoopDee! Download our FREE app in the App Store and Google Play. At Ollie Gray, we think that’s just wrong.

When our co-founder, Kate Rech, had her first child, she couldn’t find a bra that did everything it needed to. So she and her husband, Bryce, made one — and didn’t stop there. They knew moms didn’t need another maternity wear company; they needed a better one — a company that made innovative, fashion-forward products that work for this crazy beautiful phase of life. So often, moms buy what will ge

t us by until our bodies bounce back, until we stop nursing, until we’re back in those pre-pregnancy jeans. We believe women are beautiful, powerful and perfect at every stage of life — motherhood included. We also believe you should treat yourself to maternity and postpartum clothing that works for where you are now. Think of it as an investment in your comfort, your confidence and your sanity. (TBH, we’ve heard our products are so damn good, moms wear them long after they’ve kicked pumps and onesies to the curb.) Ollie Gray is changing the way you view maternity — because we believe you and your body deserve more.

07/14/2026

They fell asleep. You forgot the time. HoopDee didn’t. 😴🍼⏱️

When baby doesn’t finish a bottle, HoopDee keeps track of how much time is left—so you don’t have to watch the clock, set another timer, or try to remember when the feeding started.

Because your mental load is already full enough. 💜

Every second of your baby’s milk is tracked and we’ll remind you to use it before you lose it!
07/02/2026

Every second of your baby’s milk is tracked and we’ll remind you to use it before you lose it!

With helpful reminders, you’ll never let your baby’s milk go to waste!
07/02/2026

With helpful reminders, you’ll never let your baby’s milk go to waste!

✨ Mom and Dad, you’re a star. ⭐Late-night feedings. Endless bottles. Mountains of milk bags. Somehow, you keep showing u...
07/01/2026

✨ Mom and Dad, you’re a star. ⭐

Late-night feedings. Endless bottles. Mountains of milk bags. Somehow, you keep showing up.

Parenthood isn’t about being perfect—it’s about showing up with love, one feeding at a time.

HoopDee is here to make the milk management part a little easier, so you can spend less time worrying and more time soaking in the moments that matter.

Because you’re already doing an amazing job. 💜

06/30/2026

Every part of HoopDee is intentional. 💜

From the colors of our Hoops to the way our app helps lighten the mental load of feeding your baby, everything we create is designed with purpose.

And yes… that includes our happy little milk drop. 💜🍼
We hope this tiny mascot brings a smile to your face, whether you’re making bottles at 2am or soaking up snuggles at 2pm. Parenting is hard enough. If we can make it a little easier and a little happier, we’ve done our job.

Because HoopDee isn’t just about tracking milk.
It’s about bringing a little more joy to the journey. 💛

06/29/2026

500 bags later… and not one has been left to guesswork. 🍼❄️

Every bag has been tracked with the FREE HoopDee app and our HoopDee Breast Milk Storage Bags because pumping is hard enough without wondering:
🤔 Which bag should I use next?
🤔 How long has this been frozen?
🤔 Is this bag still good?

With HoopDee, every bag gets its own identity. The app keeps track of bag numbers, automatically organizes your freezer by expiration date, and even sends reminders that reference the exact bag to grab. No tiny notes. No spreadsheets. No mental gymnastics.

This is what smarter milk storage looks like: less waste, less stress, and more confidence every time you open the freezer.

Here’s to 500 bags tracked… and every ounce protected. 💜

Our patent-pending milk tracking products are popping off, but maybe we should have some fun with cute stickers. What do...
06/27/2026

Our patent-pending milk tracking products are popping off, but maybe we should have some fun with cute stickers. What do you think?

Some days, milk management feels like a black hole. 🌌Which bottle is still fresh?Did someone already thaw a bag?What’s a...
06/26/2026

Some days, milk management feels like a black hole. 🌌

Which bottle is still fresh?
Did someone already thaw a bag?
What’s about to expire?
Who’s keeping track?

That’s exactly why we created HoopDee.

Our patent-pending Hoops + free app take the guesswork out of feeding by tracking every bottle and bag, organizing your inventory, and keeping the whole family on the same page.

No more wondering.
No more wasted milk.
Just a clear way forward. 💜

Because even when parenting feels like you’re lost in space… HoopDee helps guide you home.

✨ Swipe to see how HoopDee Hoops make it happen.

06/25/2026

HoopDee is as homegrown of a company as it gets. Founded by a mom solving a real, universal problem she experienced firsthand. Keep following along to learn more about the journey!

Meet your guide through the Milky Way.Whether you’re pumping at 2 AM, managing a freezer stash, or coordinating with car...
06/24/2026

Meet your guide through the Milky Way.

Whether you’re pumping at 2 AM, managing a freezer stash, or coordinating with caregivers, HoopDee is here to help. 💛

Think of HoopDee as your biggest fan, your milk-management sidekick, and your personal navigator through the twists and turns of feeding your little one.
We believe parents deserve solutions that are affordable, intuitive, and actually make life easier—not more complicated. That’s why HoopDee combines smart milk tracking, helpful reminders, and simple organization into one easy-to-use system.

Because parenting is already a journey. You shouldn’t have to navigate it alone.

🚀 HoopDee is here to help.

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Baltimore, MD

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