Big River Footwear Co. - Baton Rouge

04/27/2026

Years in the making.

Cooper Flagg, 2025-26 Kia NBA Rookie of the Year.

03/03/2026

The only right way to run is your way. Run your way.

03/02/2026

“I grew up in a place where the game was built by the people first.” ​

Tennis community through the lens of Coco Gauff

01/13/2026

Grand ambitions. Coco Gauff

01/07/2026

We Got Now

11/14/2025

Four MVPs. One Unicorn. 🦄

Shohei Ohtani continues to cement his place in baseball history.

11/14/2025

Four MVPs. One Unicorn. 🦄

Congratulations to the 2025 National League™ MVP, Shohei Ohtani.

10/16/2025

The #1 Draft pick is ready for Day 1. Introducing the Hesi Low v2 x Cooper Flagg.

Available 10/22.

03/24/2025

Big River Is Hiring!

We are seeking caring, motivated, fitness-minded, and friendly people to join our team.

If you, or someone you know, is looking for a fun and rewarding job, with great coworkers, and a generous employee discount on running shoes and gear, apply by clicking the link below.

BIG RIVER FOOTWEAR CO. BATON ROUGE

11/27/2024

Get more for your money! From 11/27 to 12/2, purchase a gift card online or in-store, and we'll give you 10% of it's value back.

08/03/2023

In honor of our Grand Reopening Sale, we will be having a Ribbon Cutting Ceremony starting at 11 am tomorrow!

07/31/2023

Our Grand Reopening Sale starts this Thursday!
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We want to celebrate with YOU - our loyal customers and friends as we change our name to Big River Footwear.

07/12/2023

To All of Our Wonderful Customers,

New Balance Baton Rouge opened its doors back in March 2007. In the past 20 years, we have been a part of the Baton Rouge community. Whether a foot was wide or narrow, an arch was high or low, we had the right shoe for the job. With the biggest selection of widths in the state of Louisiana, we have always been able to help every customer with their particular needs.
We strive to serve every customer that walks through our doors. Our staff prides themselves on relieving stress, aches, and pains for our customers. Our staff goes beyond the call of duty by making every visitor feel like family and not just another customer.

None of that is changing!

We are very excited to announce our name change to Big River Footwear Co!

05/10/2023

Our Anniversary Sale is here! Enjoy special savings throughout the store.

It's been fun being a part of your local community for all these years, and we want to celebrate with YOU - our loyal customers and friends.

Thanks for shopping small!

05/03/2023

ANNIVERSARY SALE
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Make sure to stop by our store and shop online to take advantage of our anniversary sale! Starting on Thursday, May 4th, and ending on May 14th!
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$10 off - one pair of shoes
$25 off - two pairs of shoes
15% off - apparel & accessories

11/11/2022

Happy Veterans Day! All veterans receive 10% OFF their purchases whenever they shop with us.

08/04/2022

New Balance Baton Rouge will be holding their own Sales Tax Holiday this weekend. Stop by the store from Friday, August 5 through Sunday, August 7 for great savings.

We're your one-stop shop to help your whole family with their running, walking, comfort, and performance footwear needs. We have training shoes for running parents or sports-playing kids, performance-based, stylish apparel, and accessories.

Thanks for shopping local in-store!