05/15/2026
Ever wonder who designs our retail stores + styles up your favorite looks? Well now our founder, Gina La Morte, is adding her viral Boho Beach design aesthetic to the interiors of luxury beach homes. Her extensive resume in the fashion industry has made Gina a giant in the design advice category for both fashion and interiors, where for years she’s been hired by top brands + celebrities for her eagle eye expertise and ability to make spaces look more elevated, luxurious and beautiful, but not necessarily always with the high price tag. Gina’s story began at FIT in NYC where she also studied fashion, design + international business in Paris, London + Milan. She worked both in NYC + LA as a Celebrity Stylist + Design expert. She created everything from fashion shows + magazine editorials for NYFW, Nordstrom + Vogue. Her on camera work has been seen on Bravo, The View, The Academy Awards, Oprah magazine and over 100 media outlets. Gina’s designs were selected by the United Nations part of their Conscious Fashion Campaign. She was also selected as a Woman of Impact by the UN.
Gina’s first love was growing up at the beach in LBI, and she has a passion for rescuing vintage treasures. Now Gina has combined all of her years of experience in fashion, retail + interior design for retail brands + celebrities and formed Boho Beach Interiors. Her very unique and high profile POV design aesthetic is a combination of her immersive life in the fashion industry with her true lover of her soul, the beach. Now she brings her Interior Designs to real families in real homes, no longer just on television or in magazines.