07/24/2026
Pretty surreal seeing B40 hats inside USC Basketball.
Huge thank you to Pinnacle for trusting us with your brand, and a special shout-out to Chad Campbell for the opportunity. We truly appreciate the support.
Seeing Coach Eric Musselman and Anthony Ruta wearing something we built is one of those moments that reminds us why we started B40 in the first place.
Every hat has a story.
A Story Worth Wearing.