The Purple Goose

The Purple Goose The Purple Goose is a specialty clothing and accessories boutique with a fun curated collection. We have TWO locations! Paoli is open Fri-Sun 11-5.

One storefront is in a small artist community in Paoli, Wisconsin (6890 Paoli Rd) and the other storefront is in Verona, WI. The hours posted on Facebook are for the Verona store. If you’d rather shop online, download our iOS or Android app for easy shopping from anywhere!

09/02/2026

Live Sale! New Handbags and K*T Denim

08/30/2026

We're open Sunday 11-5 in Paoli today ☀️Market Days may be over in Verona but we'll take good care of you here.

The season is slowly shifting and we've got great pieces to wear now AND later.

08/28/2026

Cargo jeans and buttery soft too!Perfect outfit for concerts or back to school!
💜🎶📚

08/28/2026

Have I ever told you…?

08/27/2026

We can't help it, we have to show you. Here a look at a FEW things we've ordered💜
It was a successful trip and we're already DREAMING about the fun ahead of us.

08/26/2026

Live Sale! Join us LIVE for $10 off!

08/24/2026

Market Week in August is over...but we're already off to market again💜

We're deep diving all the racks and sifting through all the options to find the gems for fall, winter and spring.

And you bet we're gonna have fun doing it.


08/23/2026

Last chance to Rise, Renew and Refresh during our August Market Week. We're open Sunday 11-5 and then our Verona doors close... until our September Market Week!

We've had so much fun catching up with you, seeing you try on your new outfits and - of course we always love meeting our new visitors to The Goose.



And don't forget, our Paoli shop is always open Thursday-Sun.

Even in the middle of Market Week, new stuff is rolling in. We just got a huge delivery from XCVI Wearables in Verona.📦W...
08/21/2026

Even in the middle of Market Week, new stuff is rolling in. We just got a huge delivery from XCVI Wearables in Verona.📦
We've unboxed 5 new pant styles including these polished looking dark denim wide legs. Halley is wearing the new Wearables bomber jacket and *spoiler alert*, it has pants to match (& they're SO GOOD). We've got sweaters for fall and tops that'll take you from August into winter.

Come enjoy the Goose in Paoli and Verona, Friday. We open at 11:00. We know you'll find something special.

With your busy summer wrapping up and a new school year launching, we felt August was perfect for a Market Week RESET- a...
08/20/2026

With your busy summer wrapping up and a new school year launching, we felt August was perfect for a Market Week RESET- and what RESET would be complete without a some self care? We wanted to deliver & we knew who to call!

is a licensed massage therapist, certified personal trainer, corrective exercise specialist (& husband to our long time friend & customer, Shannel Trudeau-Yancey) With over 20 yrs experience, his certs and credentials are a mile long.

We're SO excited he's coming to The Goose on 8/20 from 5-6 so you can enjoy a complimentary 5- minute mini- massage ➡️ They're first come first serve!

If you can't make it in on Thursday, do yourself a favor and book him! He's a master... and there's no better way to reset than feeling good. 💜

Address

6890 Paoli Road
Belleville, WI
53593

Opening Hours

Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+16088452368

Website

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