The Purple Goose

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The Purple Goose The Purple Goose is a specialty clothing and accessories boutique with a fun curated collection. Our shop in Paoli is open weekly Thursday-Sunday, 11-5.

Our Verona shop is open for Market Week, the 3rd week of every month! We have TWO locations! One storefront is in a small artist community in Paoli, Wisconsin (6890 Paoli Rd) and the other storefront is in Verona, WI. The hours posted on Facebook are for the Verona store. Paoli is open Fri-Sun 11-5. If you’d rather shop online, download our iOS or Android app for easy shopping from anywhere!

10/24/2026

It's Game Day! What are you wearing?❤️🤍🦡❤️🤍

We've got you covered in Paoli 11-5 on Saturday and Sunday.

Out-Goosed by a Goose customer. Well, played ma'am. Well played.
10/23/2026

Out-Goosed by a Goose customer.
Well, played ma'am.
Well played.

10/21/2026

Live Sale! New Denim & More!

10/21/2026

It was worth the wait💜

The freshest denim from Mica jeans has arrived. We'll show and tell you all about them during our live sale Wednesday night. If you missed Market Week, we'll make sure to show you some of our favorite pieces you can still get your hands on🤩

Fall colors, cozy stripes, and just the right weight for these in-between days! 🍂🤎 This lightweight sweater is an easy f...
10/18/2026

Fall colors, cozy stripes, and just the right weight for these in-between days! 🍂🤎 This lightweight sweater is an easy favorite for pairing with jeans and wearing all season long. A little fall feeling without the heavy layers!

Today is the LAST DAY of Market Week in Verona! Open 11-4🛍️ .

Don’t forget our Paoli shop is also open 11–5 today. Two great spots for a little Sunday shopping!

10/16/2026

❤️🤍 Badger fans, this one’s for you! 🦡

Who says you can only wear your red & white on game day? This fun button down top is perfect for cheering on the Badgers, running around town, or adding a little Wisconsin spirit to your everyday look any season! Available in Verona during our Market Week (Oct 14-18) or grab yours online. 

❤️ On Wisconsin! 🤍

10/16/2026

Not even the rain or a Brewers game could keep our evening with spiritual life coach, Andrea (Price) Andree down. Thursday evening was all about Breaking Your Mold and Andrea practices what she preaches! She radiates a calming presence and easy demeanor in her job and as a model for us. 🤩 Thanks to *everyone* who popped in and thanks to you, Andrea, for a fun evening. Extra thanks for letting us take all these pics during a try on session💜

Market Week continues through Sunday in Verona. We still have plenty of beautiful, cozy pieces for fall- and don't forget to stop in for fresh baked bread in Verona on Saturday with Anna Holland .

10/15/2026

Break out of your mold! Spend the evening from 5-7 with our special guest Andrea (Price) Andree whose specialty is helping women do just that! With that in mind, HalleyAnn grabbed a few things off the rack she would normally walk right by... and now one of these pieces is coming home with her. Which one??

10/14/2026

Woohoo 🎉 October Market Week is officially a go.

VERONA HOURS:
Wed Oct 14, 11-6
Thurs Oct 15, 11-7
Fri Oct 16, 11-6
Sat Oct 17, 11-5
Sun Oct 18, 12-4

It's going to be a great week and we can't wait to see you.

Address

6890 Paoli Road
Belleville, WI
53593

Opening Hours

Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+16088452368

Website

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