Alpine Fit

Alpine Fit Odor-resistant outdoor apparel made in the USA with recycled fabrics and fit options for real bodies. Built for multi-day adventures, from trail to travel.

Designed by outdoor lovers, tested in the wild, and made to move with you—wherever you're headed.

Here's a little behind-the-scenes look at the inspiration behind our Travel T-Shirt colors.Every landscape in this post ...
07/31/2026

Here's a little behind-the-scenes look at the inspiration behind our Travel T-Shirt colors.

Every landscape in this post is a real place I've explored and photographed. As we developed the color palette for this collection, these places helped inspire the Pantone shades we chose.

I love that each color has a story behind it, and now you get to see a little piece of those stories, too.

Do you have a favorite pairing?

– Jen + The Alpine Fit team

07/30/2026

Outside fun like what dreams are made of! I had a really special weekend in Vancouver with my family. Lots of outdoor fun, wearing Alpine Fit in the sun, and some quality family time.

Hope you are having some fun adventures and making the most of summer when you can!

-Jen

Hale out on the trail, looking good!Summer mountain mornings start early. Long days, fresh breeze, warm sun, and all the...
07/27/2026

Hale out on the trail, looking good!

Summer mountain mornings start early. Long days, fresh breeze, warm sun, and all the reasons to get outside as much as possible. The Merino Wool Lined Headband is such a great piece for this and any time of year because it works beautifully as a hairband on the warmer stretches and folds down to full ear coverage the moment you gain elevation or catch a breeze at the summit. Two uses, one piece, and it tucks into any pocket when you are not wearing it.

We love seeing it out on the trail! Tag us in yours and show us where your summer adventures are taking you. Link in bio!

– Jen + The Alpine Fit team

07/24/2026

We have been getting SO many restock questions lately and I love it because it means you all love this gear and want it!

I see your messages and I want you to know we are actively working on getting your favorites back. We also have some new surprises on the way that I am excited to share. There is a lot happening behind the scenes right now! Follow along so you are the first to know the moment restocks and new drops go live.

– Jen + The Alpine Fit team

Okay it's time for the inside scoop 👀Ten things about Alpine Fit you probably don't know, some a little predictable, som...
07/23/2026

Okay it's time for the inside scoop 👀

Ten things about Alpine Fit you probably don't know, some a little predictable, some a little out there, all completely true. This brand runs on a small team, way too many late nights, and the best community we could have asked for.

Tell me which one surprised you the most. And if there's something you're curious about that's not on this list, ask away, I'll actually answer (will try my best with all the juggling!)

– Jen Loofbourrow, Founder/Owner @ Alpine Fit

I've been burning the candle at both ends a lot lately, early mornings and late nights. I can work on this business endl...
07/22/2026

I've been burning the candle at both ends a lot lately, early mornings and late nights. I can work on this business endlessly because I love it so much. But every once in a while you just have to switch off for a bit.

This summer has been so good for that. Little breaks here and there, trail runs, time with my kids and Willow and Hale. This past weekend we slipped away to Anacortes for a couple days with our kids, two friends and a whole log of outdoor gear. It was exactly what I needed. Trail running, mountain biking, wandering around downtown, eating really good food, and squeezing in some World Cup soccer game watching along the way.

Running a small business is a lot some weeks, but weekends like this are so special. They're what it is all about. Hope you're getting some good breaks of your own this summer too.

– Jen Loofbourrow, Founder/Owner @ Alpine Fit

From our community 💚I love a good summit photo as much as anyone.But these are the photos that really make me smile.The ...
07/20/2026

From our community 💚

I love a good summit photo as much as anyone.
But these are the photos that really make me smile.

The sweaty mid-hike selfies. The camp cooking photos where you're completely in the moment. The beach walks at the end of a long day. The bike rides, road trips, and all those ordinary little moments that end up becoming the best memories.

That's the real outdoor life.

Every piece we make is designed for days just like these. The ones where plans change, the weather surprises you, and you end up doing something a little different than you expected. I want your gear to be the part you never have to worry about because it's simply doing its job.

Thank you for taking Alpine Fit along on your adventures. Every time you tag us or send us a photo, it reminds me, and our small team, exactly why we do what we do.

Please keep sharing them. We absolutely love seeing where Alpine Fit goes next.

– Jen + the Alpine Fit team

Thank you so much for gearing up for summer with us!We have loved seeing your orders come in, reading your comments, and...
07/17/2026

Thank you so much for gearing up for summer with us!

We have loved seeing your orders come in, reading your comments, and hearing how excited you are about the new styles we’ve launched this season. It means so much to know these pieces are heading out with you for hiking, travel, biking, camping, and all the everyday adventures in between.

Every purchase, comment, share, and kind message supports our small, women-led business and helps us continue making Alpine Fit gear here in the USA.

Your support during the sale also helps us gear up for everything we’re planning for fall, and we’re so excited to share more with you soon. Stay tuned!

We really appreciate every one of you and are so glad you’re part of this community.

Happy summer adventuring!
- Jen

Today's the last day of our Gear Up for Summer Sale!It's been such a fun week seeing your orders come in, seeing them sh...
07/15/2026

Today's the last day of our Gear Up for Summer Sale!

It's been such a fun week seeing your orders come in, seeing them ship out, and picturing who they are going to and what adventures they'll be going on.

Thank you so much for supporting our Made in USA, small, woman-owned business. Every single order truly means the world to us and helps us plan for more great gear for your adventures.

At this point, shopping the sale is a little bit like a scavenger hunt! We've sold through quite a few sizes and colors, but there are still some really great deals to be found if you're willing to do a little exploring. You might just discover the piece you've been hoping for in your size.

If you've been thinking about Hiker Shorts, a Sun Shadow Hoodie, a Travel T-Shirt, one of our signature base layers, or another Alpine Fit favorite, today is your last chance before prices return to regular pricing.

Thanks again for being here, and happy summer adventuring!

Shop the sale at alpinefit.com, linked in our bio !

-Jen

07/14/2026

I did not want you to miss your chance!

Up to 30% off sitewide is still live for a little longer, and any order over $150 still comes with a free Merino Wool Lined Headband from us. Once this closes, it closes, so if you have had something sitting in your cart or on your mind, now is genuinely the moment.

Go grab what you have been wanting before this one wraps. Link in bio!
– Jen + The Alpine Fit team

Address

336 36th Street #736
Anchorage, AK
98225

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