Stay Up Movement

04/03/2026

Let’s make hay, while the sun is shining,
Get up let’s do something creative.
Don’t waste your time away, or you won’t see the day. - Don Carlos

Step into a positive vision with SUM eyewear.

SUMEyewear

03/18/2026

New on repeat.

Dark tortoise acetate, black polarized lenses, and signature Iration detailing.

The Iration x SUM collab.

Perfect for Spring and Summer just around the corner!

03/16/2026

opening day.

and .island rockin our collab shades with the right kind of energy.

Love seeing the collab out in the wild.

12/25/2025

So grateful for every one of you. 🙏💛

As we wrap up the year, we just want to say THANK YOU for all the support, love, and energy you’ve shown Stay Up Movement in 2025. From the events to the orders to the DMs and reposts—you’ve made this year unforgettable.

We had an amazing run of collaborations this year, and it’s been unreal seeing the community show up for every drop. More collabs are on the way… and the biggest news:

🏬 We’re opening our first store in February!
This is a huge milestone for us, and we can’t wait to share the build-out, the opening date, and everything we’ve got planned.

Merry Christmas to you and your families 🎄✨
Wishing you a safe, happy holiday and an even bigger New Year.

With love,
Stay Up Movement Eyewear 😎🖤

12/05/2025

Kevin pulled up and basically turned into a sunglass scientist in this video from the recent summer tour😂🧪
But honestly… he wasn’t wrong.

These new Little Stanger x SUM shades are built like a tank but feel so light you’ll forget they’re on your face.

TR90 frames = bendy, flexy, “I accidentally sat on them but somehow they survived” energy.

And the lenses?
1mm TAC polarized, made in Germany — which basically means your eyes get the luxury treatment while you pretend you’re responsible with your belongings.

Colors look crisp. Glare disappears. You look cooler.
Win, win, win.

Check the vid of Kevin breaking it all down in full “professor of vibes” mode and grab your pair before they vanish like your memory after a festival weekend 🔥😎

Little Stranger x Stay Up Movement 🤝💥

12/01/2025

The biggest Stay Up Movement sale of the YEAR just dropped.

For one week only — every single pair of polarized shades, every collab, every style… 40% OFF.

✨ Polarized lenses
✨ Artist & band collaborations
✨ Festival-ready durability
✨ Limited-run drops you won’t see again

No code needed. Discount auto-applies at checkout.
This is your moment — grab the pair you’ve been eyeing before they’re gone. 😎🔥

🕒 Cyber Week Sale: LIVE NOW
🌐 Shop: stayupmovement.com

Stay Up. Stay Shaded. Stay Moving. 🌴😎

10/24/2025

Excited to team up with Little Stranger for a collab that’s as fun and original as their music! 🎶 Check out our collaboration shades—ultra-light and polarized for all your fall/winter adventures. 🙌

These shades are perfect for those moments when you just want to vibe and let loose. Who’s ready to soak up the seasons in style? 😎✨ Absolutely! Here you go:



Just copy and paste! 🎉✨

10/22/2025

🌊🎶 Bay Fest Recap! 🎶🌊

What a weekend! 🌟 Stay Up Movement had the BEST time at ! We soaked in the sun and amazing tunes from legends like Don Carlos, Slightly Stoopid, and Sublime with Rome. 🤘✨

🎥 Check out our video featuring the vibrant crowd rocking their Stay Up Movement shades! Huge shoutout to our incredible fans and the Silverback team for bringing the good vibes! 🔥

You all made this experience unforgettable! 🤩 Can’t wait to do it again—keep moving and keep shining! 🕶️☀️

10/15/2025

🔥 Hey, Stoopidheads! 🔥 The wait is OVER! 🎉 Our collab shades are BACK IN STOCK and ready to rock! 😎☀️

We’ve got TWO wayfarer styles and TWO ‘Miles Style’ frames just waiting for you to snag ‘em!

👀 Don’t sleep on these - they’ll be gone before you know it! Tap the link in our bio to grab your fave! 🕶️💨

👉 What’s your style? Let us know in the comments! 🖤✨

10/14/2025

🌴🔥 New Collab Drop: Stay Up Movement x Iration 🔥🌴

Island vibes meet street style.

We’ve teamed up with our friends to create a limited-edition frame built for the ones who stay up and vibe out.

☀️ Handcrafted acetate frame for that premium feel
🕶 Nylon lenses for ultra clarity and all-day comfort
🐢 Tortoise shell finish that hits different in the sun

Inspired by the rhythm of reggae and the energy of the movement — these frames are more than eyewear, they’re a lifestyle.

🎶 Limited quantities. Maximum vibes.
Tap in before they’re gone. x

10/09/2025