03/02/2022
I learned so much of what I know about slow fashion from one of its pioneers, Elizabeth Suzann, who I have had the fortune of hiring as a consultant to myself and Danu Organic.
It was she who explained and openly share on her blog how her garments were priced to be as accessible as possible and how sales were not really a way for her to get ahead in business but rather pulled out as a tool to make ends meet.
With 6 of our 8 fabrics not being available now, and 4 of those, gone for what looks like a long time or maybe sadly forever, I find Danu suddenly stuck between a rock and a hard place. So 10% off isn't much, but it's the most we've offered since last summer and it's enough to keep us still turning a little bit of profit to invest in what is hopefully becomes our new organic fabrics and restarting a design process with them, as well as keeping up with day-to-day expenses of launching our spring collection soon with the odds and ends of fabric we had in stock. We are 48% of the way to our funding goal via this sale.
It's not a very efficient way to run a business, what we're going through now, and it is pretty vital to run an efficient business if you're trying to put people and planet above profit while still turning a profit enough to just exist in this world. So that's our story of the moment. A continuation of all who come before us and together, a plan to move into the future.
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