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ASHER Reimagined wardrobe staples for the modern man & woman. Designed by Simon Miller. Made in Los Angeles.

ASHER emerged from a collaboration between Simon Miller and Asher Fabric Concepts in 2022. Aiming to introduce a new elevated sportswear brand, our shared vision was to craft high-quality garments entirely sourced, designed, and manufactured in Los Angeles. The fusion of Simon's design expertise and Asher Fabric Concepts' innovative fabric concepts offers a refreshing twist on staple pieces. Through this synergy we are redefining the standards of quality and style in the fashion industry and setting a new benchmark for classic sportswear.

Bavena: everything you love about a utility jacket, just softer.
10/19/2026

Bavena: everything you love about a utility jacket, just softer.

Warm stripes for the season. Holiday ’26, now live.
10/16/2026

Warm stripes for the season. Holiday ’26, now live.

Just in time. Holiday Drop I, online now.
10/15/2026

Just in time. Holiday Drop I, online now.

10/15/2026

Something for the season ahead. Tomorrow, 12pm PST.

Holiday Drop 1. Online Thursday, October 15 at 12pm PST.
10/13/2026

Holiday Drop 1. Online Thursday, October 15 at 12pm PST.

New York, we have a thing for sweats. And apparently, so do you.ASHER is coming to town for one day only. Come find your...
10/12/2026

New York, we have a thing for sweats. And apparently, so do you.

ASHER is coming to town for one day only. Come find your next favorite pair.

In good company with Marfa Stance, The Nellie Collection, AIAA Handmade Jewelry, The Vintage Marché, and THE PARK.

October 21 · 10AM–5PM

Location shared upon RSVP.
[email protected]

10/12/2026

Fiona, for the cooler days.

Out of office attire.
10/10/2026

Out of office attire.

Sebi and Ryan, on repeat.
10/09/2026

Sebi and Ryan, on repeat.

Sebi in Hunter — our favorite fall layer.
10/07/2026

Sebi in Hunter — our favorite fall layer.

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Beverly Hills, CA
90209–90213

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