ASHER

Reimagined wardrobe staples for the modern man & woman. Designed by Simon Miller. Made in Los Angeles.

ASHER emerged from a collaboration between Simon Miller and Asher Fabric Concepts in 2022. Aiming to introduce a new elevated sportswear brand, our shared vision was to craft high-quality garments entirely sourced, designed, and manufactured in Los Angeles. The fusion of Simon's design expertise and Asher Fabric Concepts' innovative fabric concepts offers a refreshing twist on staple pieces. Throu

gh this synergy we are redefining the standards of quality and style in the fashion industry and setting a new benchmark for classic sportswear.

08/27/2026

The Sebi zip, now available in Heather grey.

08/24/2026

ASHER Fall ‘26 / Drop I

08/22/2026

Hunter + straw. A new favorite.

08/21/2026

The fall collection started with fabric — intimate ballet-inspired layers built for softness against the skin, set against a color story of nostalgic collegiate primaries, sporty heather greys, and classic stripes.

08/19/2026

The Livia Crew. Our new midweight pullover, finished with a contrasting heather double stripe down the sleeve for a sporty, nostalgic feel.

08/18/2026

Fall ‘26 / Drop I - Now Live

From the intimacy of ballet layers to reinventing core basics through fine-knit sweater knits with cashmere blends, the collection explores comfort through texture.

Available online now.

08/16/2026

Arriving Tomorrow
Fall ‘26 Drop I
12pm PST

08/14/2026

FALL ‘26 / DROP I

Built around textile texture, softness, and the comfort of fabric.

August 17 / 12PM PST

08/13/2026

Daily essentials.
Made in LA.

08/11/2026

The Ryan hoodie is our ultra shrunken hoodie. It has a slim body with slightly cropped sleeves making it a perfect stand alone piece while also great for layering.

Crafted from 100% cotton with a textured loop terry interior.

Address

Beverly Hills, CA
90209–90213

Website

https://asher.shop/

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