ASHER

ASHER Reimagined wardrobe staples for the modern man & woman. Designed by Simon Miller. Made in Los Angeles.

ASHER emerged from a collaboration between Simon Miller and Asher Fabric Concepts in 2022. Aiming to introduce a new elevated sportswear brand, our shared vision was to craft high-quality garments entirely sourced, designed, and manufactured in Los Angeles. The fusion of Simon's design expertise and Asher Fabric Concepts' innovative fabric concepts offers a refreshing twist on staple pieces. Throu

gh this synergy we are redefining the standards of quality and style in the fashion industry and setting a new benchmark for classic sportswear.

07/15/2026

Meet Roland. Officially our design assistant, unofficially everyone’s assistant.

07/14/2026

Meet Adrian. Part of the team that brings ASHER to life 🤍

Introducing the Ryan Hoodie — a vintage-inspired essential. Available online now 🤍
07/13/2026

Introducing the Ryan Hoodie — a vintage-inspired essential. Available online now 🤍

The Tiana. Reminds you of a retro tank, now restocked in white.
07/12/2026

The Tiana. Reminds you of a retro tank, now restocked in white.

Designed to be lived in. Crafted to last.
07/10/2026

Designed to be lived in. Crafted to last.

Emma’s Postcard from Columbia 🇨🇴1. Wearing the Cece Polka Dot Skirt2. Little bar in old town3. Rooftop views4. Banco De ...
07/08/2026

Emma’s Postcard from Columbia 🇨🇴

1. Wearing the Cece Polka Dot Skirt
2. Little bar in old town
3. Rooftop views
4. Banco De La Republica
5. The most delicious fruit
6. Wearing the new Ellie LS Tee
7. Our hotel was set in a beautiful restored 16th-century monastery
8. Cartagena Museum of Modern Art
9. World Cup read
10. The beautiful streets of Old Town

ASHER, on you.
07/06/2026

ASHER, on you.

Proudly American made - wishing everyone a wonderful Fourth of July 🇺🇸
07/04/2026

Proudly American made - wishing everyone a wonderful Fourth of July 🇺🇸

07/01/2026

Sun, sea, and a sample sale.

If you’re in LA, stop by our Beverly Hills Pop-Up to shop one of a kind samples and limited-time pricing.

316 N Beverly Dr
Beverly Hills Ca 90210

Tue - Sat / 10am-6pm
Sunday / 11am-5pm

The pink we can’t stop wearing. Shop Salsa Rosa.
07/01/2026

The pink we can’t stop wearing. Shop Salsa Rosa.

Address

Beverly Hills, CA
90209–90213

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