Bridal By Viper Prom Wedding Shop In Michigan

Bridal By Viper Prom Wedding Shop In Michigan Get ready to say "I do" in style with Bridal by Viper! Our Wedding Dress Shop In Michigan is your one stop shop.
(1826)

Michigan’s largest wedding dress store ✨
Bridal • Prom • Homecoming • Tuxes
We’re a one-stop shop, & we only sell ONE dress per school per style!👗

Say YES to your dress! 🤍 This fabulous bridal boutique is proudly owned by a fierce female entrepreneur and nestled in the heart of Mid-Michigan. brides from all over Michigan, comes here to find their dream dress. With over 500 gowns ranging from clas

sic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). At our bridal shop, we believe that every bride deserves to feel confident and beautiful on her special day. That's why we offer a wide range of styles to cater to all body types, from petite to curvy to plus size and more. Our in-house team of skilled seamstresses can also make customizations to ensure that each bride's dress fits her perfectly. For over ten years, we have been committed to staying up-to-date with the latest bridal trends. When you visit our shop, you can trust that our team will provide you with expert advice and personal styling to help you find the dress of your dreams. We believe that the process of finding your wedding dress should be stress-free and enjoyable, which is why we offer complimentary bridal appointments in a cozy and intimate setting. We know that your wedding day is one of the most important days of your life, and we feel honored to be a part of it. Whether you're looking for something classic, modern, bohemian, or something in between, we are here to help you look and feel your best on your special day. SHOP BRIDAL | SHOP BRIDESMAIDS | SHOP MOTHERS | SHOP PROM


Recently engaged? Set up an appointment to let us help you plan your dream wedding.

✨ Congratulations to our beautiful bride, Megan! 🤍We’re so honored you chose to find your dream dress with us. Wishing y...
07/23/2026

✨ Congratulations to our beautiful bride, Megan! 🤍

We’re so honored you chose to find your dream dress with us. Wishing you a lifetime of love, laughter, and unforgettable memories. Thank you for letting us be part of your special journey! 💍✨

📸: Florigander Photography

Congratulations to our gorgeous bride, Abigail! 🤍✨From the moment you found the one to the moment you walked down the ai...
07/22/2026

Congratulations to our gorgeous bride, Abigail! 🤍✨

From the moment you found the one to the moment you walked down the aisle, it has been such a joy to be part of your bridal journey. You looked absolutely radiant, and we’re so grateful you chose us for your dream dress.

Wishing you and your new husband a lifetime filled with love, happiness, and beautiful memories. Congratulations, Abigail! 💍🥂abeebee09

📸: Root & Arrow Photography

Congratulations to our beautiful bride, Lisa! 🤍✨Seeing you say “yes” in the dress you chose with us is such an honor. Th...
07/22/2026

Congratulations to our beautiful bride, Lisa! 🤍✨

Seeing you say “yes” in the dress you chose with us is such an honor. Thank you for letting us be a part of your love story. Wishing you a lifetime of love, laughter, and unforgettable memories. You looked absolutely stunning on your special day! 💍

Congratulations, Lisa! 🤍

Isn’t she just radiant? 💍 Wishing you a lifetime filled with endless love, laughter, and unforgettable memories as you b...
07/17/2026

Isn’t she just radiant? 💍 Wishing you a lifetime filled with endless love, laughter, and unforgettable memories as you begin this exciting new chapter together. Thank you for letting Bridal by Viper be a small part of your forever story, it was an honor to help you find your dream dress! 💍

Join us in congratulating the new Mr. & Mrs. and leave Kali your well wishes below! 🥂🤍

📍Bridal by Viper
💍 Tag us in your bridal photos for a chance to be featured.



07/16/2026

We are halfway through July, which means we’re halfway through the BIGGEST BRIDAL SALE OF THE YEAR!

Visit us TODAY at Bridal by Viper in Birch Run Michigan— and save BIG on your wedding dress 👰‍♀️💙

Dear Valued Customers,We want to let you know about an important change at Bridal by Viper.Effective July 23, our in-hou...
07/16/2026

Dear Valued Customers,

We want to let you know about an important change at Bridal by Viper.

Effective July 23, our in-house alterations department will be permanently closing. While this marks the end of an important chapter for our business, we are incredibly grateful for the dedication, talent, and care our seamstresses have provided to our customers over the years.

The good news is that our talented seamstresses will continue offering alterations independently from their own homes. We are pleased to share their contact information below so you can continue working with the same trusted professionals for your alteration needs.

We are in the process of calling each appointment that is currently booked to make accommodations to the best of our capability. Please note that any dress that has already been pinned by our alterations team on or before July 23 will still be altered and completed at Bridal by Viper as originally planned. Only alterations appointments for dresses that have not yet been pinned by July 23 are subject to cancellation due to this transition.

We sincerely apologize for any inconvenience this change may cause. If your alterations appointment at the Bridal by Viper location must be cancelled as a result of this transition, we will provide you with a $25 gift card that can be used toward alterations with one of the independent seamstresses listed below- all you have to do is show this message to your seamstress.

Thank you for your understanding, continued support, and trust in Bridal by Viper. We appreciate the opportunity to have been part of your special moments, and we are confident our talented seamstresses will continue providing the exceptional service you've come to expect.

Independent Seamstress Contact Information

Wow! Alterations | 240-602-7295 | Durand MI 48429
Kat’s Alterations | 810-243-4069 | Davison MI 48423
Jensine’s Alterations | 810-243-4432 | Flint MI 48507

✨ Look at our beautiful bride, Kirstyn! ✨Kirstyn said YES to her dream dress with us back in December 2025, and in May 2...
07/15/2026

✨ Look at our beautiful bride, Kirstyn! ✨

Kirstyn said YES to her dream dress with us back in December 2025, and in May 2026, she became the most stunning bride. She looks absolutely radiant in one of our Private Collection gowns, and we couldn't be more honored to have been a part of her bridal journey.

From saying "yes" to walking down the aisle, it's been such a joy to celebrate this special chapter with you. 💕 Thank you for letting Bridal by Viper be part of your love story.

Wishing you and your new spouse a lifetime filled with love, laughter, and endless happiness. Congratulations, Kirstyn! 🤍✨



07/11/2026

One dress, per school, per style ✨

Prom season may be over, but Homecoming is right around the corner, and the countdown is officially ON! 💃 At Bridal by Viper, we sell only ONE dress per school, per style, so you can walk into HOCO knowing your look is uniquely yours.

✨ Walk-ins are always welcome!�📍 Visit us at Birch Run Premium Outlets�📞 989-624-1100

Don’t forget to tag in your HOCO photos for a chance to be featured! If you don’t find your dream dress here, be sure to visit our sister store, Apparel Prom & Pageant

Romance meets modern elegance in A1407 ✨Delicate matte lace, dimensional 3D floral appliqués, and pearl beading create a...
07/11/2026

Romance meets modern elegance in A1407 ✨

Delicate matte lace, dimensional 3D floral appliqués, and pearl beading create a beautifully textured bodice, while the softly ruched Mikado fabric sculpts a flattering strapless silhouette. Finished with a flowing A-line skirt, this gown is timeless, sophisticated, and effortlessly bridal.

💕 Now available to try on in our plus-size sample at Bridal by Viper in Birch Run, Michigan. Book your appointment and experience A1407 in person!

Bridals

Wishing a happily ever after to you Taylor, congratulations!
07/10/2026

Wishing a happily ever after to you Taylor, congratulations!

Address

8800 Market Place Drive Suite H030
Birch Run, MI
48415

Opening Hours

Monday 12pm - 7pm
Wednesday 12pm - 7pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 7pm
Sunday 10am - 7pm

Telephone

+19896241100

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