Bridal By Viper Prom Wedding Shop In Michigan

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Bridal By Viper Prom Wedding Shop In Michigan Get ready to say "I do" in style with Bridal by Viper! Our Wedding Dress Shop In Michigan is your one stop shop.
(1825)

Michigan’s largest wedding dress store ✨
Bridal • Prom • Homecoming • Tuxes
We’re a one-stop shop, & we only sell ONE dress per school per style!👗

Say YES to your dress! 🤍 This fabulous bridal boutique is proudly owned by a fierce female entrepreneur and nestled in the heart of Mid-Michigan. brides from all over Michigan, comes here to find their dream dress. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). At our bridal shop, we believe that every bride deserves to feel confident and beautiful on her special day. That's why we offer a wide range of styles to cater to all body types, from petite to curvy to plus size and more. Our in-house team of skilled seamstresses can also make customizations to ensure that each bride's dress fits her perfectly. For over ten years, we have been committed to staying up-to-date with the latest bridal trends. When you visit our shop, you can trust that our team will provide you with expert advice and personal styling to help you find the dress of your dreams. We believe that the process of finding your wedding dress should be stress-free and enjoyable, which is why we offer complimentary bridal appointments in a cozy and intimate setting. We know that your wedding day is one of the most important days of your life, and we feel honored to be a part of it. Whether you're looking for something classic, modern, bohemian, or something in between, we are here to help you look and feel your best on your special day. SHOP BRIDAL | SHOP BRIDESMAIDS | SHOP MOTHERS | SHOP PROM


Recently engaged? Set up an appointment to let us help you plan your dream wedding.

HOCO perfection looks a little something like this! ✨🩵Our gorgeous emmy absolutely STUNNED in her Rachel Allan | Designe...
10/16/2026

HOCO perfection looks a little something like this! ✨🩵

Our gorgeous emmy absolutely STUNNED in her Rachel Allan | Designer gown from Bridal by Viper! 😍 From the gorgeous details to the perfect fit, this homecoming look was everything! We loved being part of your special night! 💕

Still searching for your dream homecoming dress? Stop by Bridal by Viper in Birch Run, Michigan! Walk-ins are welcome! 🛍️

📸 Don’t forget to tag us in your HOCO pictures for a chance to be featured!

✨ LIMITED TIME ONLY! ✨ These gorgeous arrivals are Trunk Show Exclusives, meaning they’ll only be here for a short time!...
10/14/2026

✨ LIMITED TIME ONLY! ✨ These gorgeous arrivals are Trunk Show Exclusives, meaning they’ll only be here for a short time! 🤍

Don’t miss your chance to try on these stunning styles. Book your appointment today before they’re gone! 🗓️ Trunk Show ends October 25th! 💍

10/14/2026

✨ The designer behind your dress matters! 🤍

Your wedding gown should reflect your unique style, celebrate your shape, and make you feel like the most beautiful version of yourself.

That’s why we love Morilee! 👰‍♀️ With a beautiful variety of styles, silhouettes, and size-inclusive options, there’s something for every bride and every bridal vision. From timeless elegance to modern romance, Morilee helps you find the dress that feels like YOU. 💍✨

Ready to find your dream dress? Shop Morilee at Bridal by Viper in Birch Run, MI! 🤍

Pink perfection 💕✨aubree💐 looked absolutely GORGEOUS in this sparkly pink homecoming dress! The corset detail, soft pink...
10/14/2026

Pink perfection 💕✨

aubree💐 looked absolutely GORGEOUS in this sparkly pink homecoming dress! The corset detail, soft pink color, and all-over sparkle made this such a dreamy HOCO look. 💗

Still searching for your perfect homecoming dress in Michigan? Come shop Bridal by Viper, we’re still helping girls find those last-minute HOCO looks! ✨

Don’t forget to tag Bridal by Viper in your photos for a chance to be featured on our page! 📸💕

Now THIS is how you make a statement! 🖤✨bella🦋 looks absolutely STUNNING in her gorgeous black and ch*****ne gown from B...
10/12/2026

Now THIS is how you make a statement! 🖤✨

bella🦋 looks absolutely STUNNING in her gorgeous black and ch*****ne gown from Bridal by Viper! 😍 The sparkling details, elegant silhouette, and gorgeous slit make this dress a total showstopper! We’re obsessed with this entire look! ✨

Looking for a dress that makes you feel just as amazing? Visit Bridal by Viper in Birch Run, Michigan! Our stylists are ready to help you find your perfect dress, and walk-ins are always welcome! 💕

📸 Don’t forget to tag us in your photos for a chance to be featured just like Bella!

Homecoming court + the cutest polka dot moment 🤍🖤Sophia Diehl looked absolutely adorable in her AMARRA homecoming dress!...
10/11/2026

Homecoming court + the cutest polka dot moment 🤍🖤

Sophia Diehl looked absolutely adorable in her AMARRA homecoming dress! We loved seeing her style it for such a special night, fun, classic, and so perfect for HOCO. ✨👑

Still looking for your homecoming dress in Michigan? Come shop Bridal by Viper and let us help you find the one before the season is over!

And don’t forget to tag us in your HOCO photos for a chance to be featured on our page! 📸💕

We are thrilled to share this review from our bride Hailey! To every bride who is anxious about finding her dream dress,...
10/07/2026

We are thrilled to share this review from our bride Hailey! To every bride who is anxious about finding her dream dress, we encourage you to take a deep breath and focus on the true nature of your love story.

Thank you Hailey for your trust and congratulations on finding the dress of your dreams!

We are delighted to share a glowing review from our bride, Emma. Our commitment to our brides extends beyond providing e...
10/07/2026

We are delighted to share a glowing review from our bride, Emma. Our commitment to our brides extends beyond providing exquisite dresses, we strive to deliver an exceptional experience.

Thank you Emma, we're so happy to have made your experience special

Which exquisite bridal gown would you select? These stunning, new designs from Morilee's Luna Collection will be showcas...
10/07/2026

Which exquisite bridal gown would you select?

These stunning, new designs from Morilee's Luna Collection will be showcased at the upcoming Morilee Trunkshow, taking place from OCT. 16th - OCT. 25th

Don't wait, these dresses won't be here for long!

Book your bridal appointment at bridalbyviper.com



Morilee New York

Address

8800 Market Place Drive Suite H030
Birch Run, MI
48415

Opening Hours

Monday 12pm - 7pm
Wednesday 12pm - 7pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 10am - 7pm
Sunday 10am - 7pm

Telephone

+19896241100

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