Boise Brand

Because Boise Needed a Logo.

08/08/2025

Lavandula shirts are now live on the website!

We had fun designing this one, paying tribute to the vast amount of lavender in the Treasure Valley (although, not native).

Grab yours today!

07/31/2025

Not Boise but we ❤️ Idaho

Some of the favorite pics from a recent backpacking trip in the Sawtooth’s

05/29/2025

Born in Boise. Worn wherever.

How do you represent Boise?

05/09/2025

Classic designs. Made to represent home.

Shop now and save with our early Memorial Day sale.

Limited quantities available.

04/25/2025

Community is at the core of Boise Brand.

Now through May 1st, $7 from every shirt goes to a local organization with Idaho Gives.

Give back with your gear.

04/14/2025

100 Years of the Boise Depot 🎉

Celebrate with us: buy The Depot tee, get another short sleeve for just $10.

The official 100 Year Celebration is Wednesday, April 16th from 5PM-10PM at The Depot.
- Live music
- Food and beverage vendors
- Kids’ activities
- Photo booth and other exhibits

Be mindful of limited parking and try to walk, ride, or ride-share to the event!

04/03/2025

Simply Boise.

The Staple tee makes a statement - without trying too hard. Perfect for any occasion. 🏔️

Who is excited for sunny days and patios? Let us know your favorite spot in the comments!

02/27/2025

Bold and Boise.

02/22/2025

A classic design to represent The City of Trees.

02/16/2025

A timeless local icon, captured in black and white by our very own

Address

Boise, ID
83701–83799

Website

http://boise-brand.com/

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