08/16/2026
It’s Sunday and this handsome hat headed home today. Client relationships are extra cool when you have lots in common. Building a business takes a lot of work, but some things are effortless.
Starting a hat business from scratch means learning a whole lot more than just how to build a hat.
I’ve had to learn the craft from the ground up—blocking, shaping, sizing, finishing, and all the little details that turn a piece of felt into something someone can actually wear and love.
But there’s another side of this business that people don’t always see. The ordering, bookkeeping, marketing, photography, customer messages, website, social media, packaging, shipping…basically all the behind-the-scenes work that comes with building a small business from the ground up.
It’s been a lot of learning, a lot of trial and error, and more work than I ever imagined—but I wouldn’t trade it.
I’m not just building hats. I’m building a business, relationships, a craft, and something that’s truly my own. And honestly, that’s the part I’m most proud of. 🤎
Thank you, Kevin, for collaborating to build this beauty!