I Wear Local

I Wear Local At Local we create products that are united in a common theme, hometown pride. Our designs are founded on the idea that simplicity trumps gaudiness.

Our products embody not only generation Y (us), but span all age groups in the name of being Local. First, we come up with new and creative takes on your favorite places. Then we place them on the most comfortable and fashionable fabrics. We strive to find the highest quality materials, for the right price, without compromising design.

Oh to be a Local kid ☀️
05/24/2026

Oh to be a Local kid ☀️

You don’t need binocs to see how awesome this summer is going to be ☀️ •Toddler Collection has launched.
05/03/2026

You don’t need binocs to see how awesome this summer is going to be ☀️
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Toddler Collection has launched.

Today’s Pfau-to project: Turning 34Instructions:1. Start a business2. Get a dog3. Get married4. Have a baby (coming soon...
04/30/2026

Today’s Pfau-to project: Turning 34
Instructions:
1. Start a business
2. Get a dog
3. Get married
4. Have a baby (coming soon)
(Order not important, but it worked for our founder, Dom.)
Happy birthday to the guy who keeps the lights on! Here’s to 34 more years on the greatest lake in the world.

We’re hiring for Spring and Summer ☀️ See our website for opportunities and application instructions.
04/26/2026

We’re hiring for Spring and Summer ☀️
See our website for opportunities and application instructions.

Spring 2026 Mindset: Stay Cozy•
04/03/2026

Spring 2026 Mindset: Stay Cozy
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With pressure to do the next annoying thing, Gen Z has outdone themselves with their latest trend of shaving Lake George...
04/01/2026

With pressure to do the next annoying thing, Gen Z has outdone themselves with their latest trend of shaving Lake George into their beloved pets. You can see some are done professionally while others look to save a buck and play barber at home. We say leave the clippers in the drawer and buy a Local collar instead.
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Tale of Two Seasons📸 •
02/17/2026

Tale of Two Seasons
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Beyond excited to announce our newest, largest location to date located in the French Mountain Commons, Factory Outlets ...
02/05/2026

Beyond excited to announce our newest, largest location to date located in the French Mountain Commons, Factory Outlets of Lake George on February 6th at 10 am. We’ve been hard at work these past few months bringing this idea to life and hope to be able to provide a more convenient location to those Locals south of Exit 21.
The storefront will add to the footprint of the flagship store in Bolton Landing and replace the previous location in Lake George Village.
Hours are expected to be Wednesday-Sunday, 10ish-6ish with more hours to become available later in the season.
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We don’t know how lucky we are 💙 There were stretches of years when the lake only froze in small bays or didn’t freeze a...
01/31/2026

We don’t know how lucky we are 💙
There were stretches of years when the lake only froze in small bays or didn’t freeze at all. To be able to access such a large portion of the lake, like no other time of year, is truly something special.
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3-Pack of beanies for only $75 is what we’re bringing on the 7th Day of Local Christmas. Today only, online or in either...
12/16/2025

3-Pack of beanies for only $75 is what we’re bringing on the 7th Day of Local Christmas. Today only, online or in either store.
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Address

4955 Lake Shore Drive
Bolton Landing, NY
12814

Opening Hours

Friday 12pm - 6pm
Saturday 10am - 6pm
Sunday 10am - 4pm

Telephone

+15182406272

Website

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