Flair Boston

Flair Boston Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.

In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

LOVE looks good SO good here 🤍⛅️✨🌈Photog: Venue:
06/02/2026

LOVE looks good SO good here 🤍⛅️✨

🌈

Photog:
Venue:

CHEERS TO 14 YEARS OF FLAIR 🤍🥂Our OG Flair bride, , has officially owned Flair Boston for 14 years today 🎉 Enjoy these i...
06/01/2026

CHEERS TO 14 YEARS OF FLAIR 🤍🥂

Our OG Flair bride, , has officially owned Flair Boston for 14 years today 🎉 Enjoy these iconic 2012–2013 throwbacks for a little glimpse into our opening era ✨ft. her first bridal market xoxo

Already dreaming up ideas for the big 15 next year 😘

We’re so proud to work for and represent a shop that empowers, celebrates, and supports the most amazing brides ❤️ Huge shoutout to Stace - we love ya!

Flair Bride Friday: Gorgeous gorgeous bride, Yesenia, chose a romantic lace look for her April wedding 💚✨💐Photog: Venue...
05/29/2026

Flair Bride Friday: Gorgeous gorgeous bride, Yesenia, chose a romantic lace look for her April wedding 💚✨💐

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Venue:

JUST IN 💐 Meet Louetta by … she’s not officially out yet, but she’s here! Be the first to try her on ✨
05/28/2026

JUST IN 💐 Meet Louetta by … she’s not officially out yet, but she’s here! Be the first to try her on ✨

05/25/2026

Aline drama in 🤍✨

Flair Bride Friday: Darby chose an elevated, classic look for her sunny Arizona wedding day ☀️🌵🎀Photog: Venue: Plannin...
05/22/2026

Flair Bride Friday: Darby chose an elevated, classic look for her sunny Arizona wedding day ☀️🌵🎀

Photog:
Venue:
Planning: .events
Floral:
Beauty:

A whole lot of 🌸NEW🌸Jenny Yoo, Eva Lendel, Kelly Faetanini - new favorites available now! Save for your upcoming appoint...
05/22/2026

A whole lot of 🌸NEW🌸

Jenny Yoo, Eva Lendel, Kelly Faetanini - new favorites available now! Save for your upcoming appointment 🤍

Hey there, Delilah 🌸☁️🤍One of our newest Mariana Hardwick gowns - a lace gown for the bride who still wants something mo...
05/17/2026

Hey there, Delilah 🌸☁️🤍

One of our newest Mariana Hardwick gowns - a lace gown for the bride who still wants something modern and fresh. 💐

Model:

05/12/2026

Jenny Yoo Gowns 🤝 Our New England Brides 💕💕💕

Bride, Asen, looking ICONIC in Jenny Yoo Romina 🤍🖤
05/09/2026

Bride, Asen, looking ICONIC in Jenny Yoo Romina 🤍🖤

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

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