Flair Boston

Flair Boston Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.

In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

Flair Bride Friday: Abby chose a contemporary, romantic Jenny Yoo gown for her June wedding day 💚💐⛅️Photog: Liesl | Dest...
07/17/2026

Flair Bride Friday: Abby chose a contemporary, romantic Jenny Yoo gown for her June wedding day 💚💐⛅️

Photog: Liesl | Destination Wedding Photographer
Bride: Abby

07/16/2026

You want something classy and timeless? Meet the Alyne gown 🤍✨👑

Flair Bride Friday: Laura chose a modern, romantic floral lace look for her Coastal Maine wedding day 💕🌊Swipe for an ico...
07/03/2026

Flair Bride Friday: Laura chose a modern, romantic floral lace look for her Coastal Maine wedding day 💕🌊

Swipe for an iconic pic at the end 😎

Photography: Maine Wedding + Couples Photographer
Venue: Inn at Sunrise Point
Beauty: Radiant Bridal Artistry
Dress: Flair Boston B E C C A R
Floral: Milkweed Floral Co.
Planning & Design: RGL Weddings & Events

A brand new Arava favorite 🌸Come try on Marie and all our newest Arava P***k gowns 🍾
06/29/2026

A brand new Arava favorite 🌸

Come try on Marie and all our newest Arava P***k gowns 🍾

06/15/2026

A Watters Designs favorite 🌸💐✨💞🎀

06/09/2026

Viola has arrived 💐🌸🌹🌷🌼

06/07/2026

Something you can twirl in 🤩🎀✨☁️🩰

Come try on the unique, romantic Cornelia gown 🤍

LOVE looks good SO good here 🤍⛅️✨🌈Photog: Venue:
06/02/2026

LOVE looks good SO good here 🤍⛅️✨

🌈

Photog:
Venue:

CHEERS TO 14 YEARS OF FLAIR 🤍🥂Our OG Flair bride, , has officially owned Flair Boston for 14 years today 🎉 Enjoy these i...
06/01/2026

CHEERS TO 14 YEARS OF FLAIR 🤍🥂

Our OG Flair bride, , has officially owned Flair Boston for 14 years today 🎉 Enjoy these iconic 2012–2013 throwbacks for a little glimpse into our opening era ✨ft. her first bridal market xoxo

Already dreaming up ideas for the big 15 next year 😘

We’re so proud to work for and represent a shop that empowers, celebrates, and supports the most amazing brides ❤️ Huge shoutout to Stace - we love ya!

Flair Bride Friday: Gorgeous gorgeous bride, Yesenia, chose a romantic lace look for her April wedding 💚✨💐Photog: Venue...
05/29/2026

Flair Bride Friday: Gorgeous gorgeous bride, Yesenia, chose a romantic lace look for her April wedding 💚✨💐

Photog:
Venue:

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

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