Flair Boston

Flair Boston Flair offers stylish, modern gowns for the bride as well as the bridal party! Welcome to the personalized and positive shopping experience you deserve.

In 2003, Flair started as a place where people in Boston could discover cute and stylish bridesmaids dresses. We’ve since grown to sell bridal gowns alongside our bridesmaids dresses, and all with a passion for meeting brides, hearing their stories, and helping them find the perfect dress. Our team is here to make you feel confident and happy with attentive, respectful service in a fun atmosphere.

We’ll guide you through our selection of affordable, curated couture dresses for brides and bridesmaids for a look that’s original, modern, and sophisticated.

08/25/2026

Our new Waverly gown - classic and chic with a contemporary twist 🤍

Lucky in love with our new pearl-beaded Clover gown 🍀🤍🌤️
08/16/2026

Lucky in love with our new pearl-beaded Clover gown 🍀🤍🌤️

Flair Bride Friday: Julia’s Colorado wedding day was pure Summer Magic ✨💜☀️Photog: Amelia Skye Photography Venue: Events...
08/14/2026

Flair Bride Friday: Julia’s Colorado wedding day was pure Summer Magic ✨💜☀️

Photog: Amelia Skye Photography
Venue: Events at Arrowhead Golf Club
Floral: Privé Events
Planning: Exclusive Events | Colorado Wedding DJ & Coordination
HMUA: Amy DaCosta & Co
Dress: Flair Boston
BRIDE: Julia Crawford

08/06/2026

Hand-picked gowns for YOU 💕✨ Comment your fave

07/29/2026

it’s all in the details 💐🤍

Flair Bride Friday: Kaelyn’s picture perfect, hydrangea-filled wedding day on the Cape 🪻🤍☀️Photog: Lane Caroline Photogr...
07/24/2026

Flair Bride Friday: Kaelyn’s picture perfect, hydrangea-filled wedding day on the Cape 🪻🤍☀️

Photog: Lane Caroline Photography
Venue: Wychmere
Floral: Floral Design | Cape Cod
Hair: Boston Bridal Hairstylist | Nicole Greco
Makeup: Athra Mikha

Flair Bride Friday: Abby chose a contemporary, romantic Jenny Yoo gown for her June wedding day 💚💐⛅️Photog: Liesl | Dest...
07/17/2026

Flair Bride Friday: Abby chose a contemporary, romantic Jenny Yoo gown for her June wedding day 💚💐⛅️

Photog: Liesl | Destination Wedding Photographer
Bride: Abby

07/16/2026

You want something classy and timeless? Meet the Alyne gown 🤍✨👑

Flair Bride Friday: Laura chose a modern, romantic floral lace look for her Coastal Maine wedding day 💕🌊Swipe for an ico...
07/03/2026

Flair Bride Friday: Laura chose a modern, romantic floral lace look for her Coastal Maine wedding day 💕🌊

Swipe for an iconic pic at the end 😎

Photography: Maine Wedding + Couples Photographer
Venue: Inn at Sunrise Point
Beauty: Radiant Bridal Artistry
Dress: Flair Boston B E C C A R
Floral: Milkweed Floral Co.
Planning & Design: RGL Weddings & Events

A brand new Arava favorite 🌸Come try on Marie and all our newest Arava P***k gowns 🍾
06/29/2026

A brand new Arava favorite 🌸

Come try on Marie and all our newest Arava P***k gowns 🍾

Address

140 Newbury Street
Boston, MA
02116

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 6pm
Saturday 10am - 5pm
Sunday 9am - 2pm

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