True Fit

02/20/2026

True Fit’s official agentic shopping software launch was recently featured in Sourcing Journal.

The article highlights our nearly two decades of fit data and how True Fit’s agentic AI shopping experience delivers real-time size and fit guidance directly on retailers’ product pages.

Read more below. ⬇️

Up to 70 percent of fashion-related questions asked to AI shopping agents are specifically about fit and sizing, according to True Fit.

02/19/2026

🎭 Fashion’s Shoppers Are Rising Up.

Not against brands —
Against bad fit experiences.

Static size charts.
Conflicting reviews.
Generic AI agents that don’t understand how clothes actually fit.

In fashion, one question still stops the purchase:

Will this fit me?

True Fit’s AI Shopping Agent answers that call — delivering conversational, personalized fit guidance built on nearly 20 years of purchase and returns data.

Join the Agentic Revolution → truefit.com

02/18/2026

Available March 2026 for select launch partners, with general release to follow.

Read our press release below 👇

https://www.truefit.com/post/true-fit-launches-the-first-ai-shopping-agent-built-on-20-years-of-real-fit-data

02/18/2026

Excited to share that our Agentic Commerce fit agent officially launches today!

Our CEO, Jessica Murphy, sat down with Scot Wingo of to discuss:

• Why fit drives ~70% of fashion agent questions
• Where generic AI agents fall short
• How transaction + returns data changes the equation

If increasing purchase confidence and reducing fit-driven returns are on your 2026 roadmap — this is for you.

Visit True Fit's blog post about Retailgentic (link in comments).

01/21/2026

True Fit is now live on , helping shoppers find the right size with confidence and removing fit hesitation at checkout. With smarter fit guidance built into the shopping experience, customers can buy Pistola's premium denim online with more certainty and fewer returns.

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12/01/2025

Holiday revenue means nothing if you give it back in January.
Here’s how brands are using True Fit to cut returns before they happen:
https://www.truefit.com/winning-bfcm-means-fewer-returns-not-just-more-revenue