04/29/2020
Thinking out loud here and processing some feelings as it’s been brought to my attention that my little store may have provided inspiration for a big brand. When I first heard the news that a big brand was doing a mommy & me line I was excited - And then I saw their photos. I’m still sort of in shock and in my heart believe the similarities are beyond coincidence. Due to COVID my business has changed drastically. Although still accepting orders, I’m up against longer shipping times, resulting in fewer sales, less ad spend, and far less traffic. In the weeks before nation-wide lockdowns, I was gearing up to announce a major partnership with a national swim chain and my mommy & me swimsuits that would’ve taken my business to the next level - for obvious reasons that partnership has been put on hold, and I remain uncertain of its future. On one hand I feel so silly talking about this when so many are facing challenges that pale in comparison, while on the other, this little store means so much to me. The slow-down of my store coincided with the closure of my kids’ daycare. Since mid-March I’ve been focused on filling my kids’ days with as much fun as possible, in an effort to shield them from the weight of the situation. I’m focused on counting my one year old’s steps (5 at a time now!) and I’m focused on helping my 3 year old write her name - and all of her friend’s and teacher’s names in crayon, markers, paint, chalk, pasta, and on my computer. After putting the kids to bed, I monitor the situation with my manufacturer and supply chain daily, hoping we’ll get back into the swing of things soon. If you sign up to our newsletter, I’ll be providing updates there as I have them. My deepest thanks and gratitude for the essential workers and healthcare professionals that are carrying us all through this time. I really appreciate the support that’s poured in from others during this time. I don’t wish the other company any ill will - as I believe the only way I can continue to be a source of positivity for myself and my family is to find the fun in each day, live for the laughter of my littles, and always lean toward love. 💕 @ Boston, Massachusetts