Our riders have worn the world champion rainbow stripes, the Tour de France’s yellow, polka-dot and green jerseys and taken home all three of the grand tours, the classics, six days, you name it. We invented the skinsuit, the sublimated jersey and the first Lycra short used in professional racing. This tradition of innovation continues today, inspiring us and influencing every product we make. Innovated Continuously
1977 FIRST AERODYNAMIC LYCRA® SHORT
1981 FIRST COLORED LYCRA® SHORT
1983 FIRST SUBLIMATION PRINTING OF JERSEYS
1984 FIRST FUNCTIONAL THERMAL
WINTER CLOTHING (THERMODRESS)
1996 FIRST FULLY AERODYNAMIC SKINSUIT
1998 FIRST MODERN BIB SHORT, INTRODUCING
THE Y-CUT SEATPAD (PROGETTO Y)
1998 FIRST WICKING FABRIC TREATMENT (PROSECCO)
2008 FIRST RADIATING INSULATION (RADIATION)
2010 BODY PAINT FUTURISTIC BIBSHORT
