07/29/2026
What stood out to me wasn’t just how much sleep parents lose.
A 2022 survey found that parents lose the equivalent of 133 nights of sleep in their baby’s first year.
That’s a lot.
But the number that really stayed with me was this:
44% of parents said they didn’t have the support they needed or wanted when it came to their baby’s sleep.
That hit home.
Because after working with hundreds of families, I don’t think the biggest issue is a lack of information.
Parents are flooded with information.
There are sleep charts, schedules, methods, opinions, books, blogs, and advice coming from every direction. And most of it contradicts something else you’ve already been told.
So instead of feeling clearer, many parents end up feeling more confused.
And all of this is happening while they’re running on very little sleep, trying to care for a newborn, recover physically and emotionally, and adjust to a completely new way of life.
The same research found:
• 88% of parents said sleep was a source of stress
• 77% experienced anxiety before bedtime
That tells me something really important.
This has never just been about sleep.
It’s about support.
It’s about having someone in your corner when everything feels overwhelming. Someone to reassure you that what your baby is doing is normal. Someone to help you filter through the noise and make informed, confident decisions—without judgment or pressure.
At Goodnight Baby, that’s what we believe in.
Compassionate, evidence-informed support that protects the parent–baby relationship and meets families exactly where they are.
Because no two babies are the same, and no two families are either.
And honestly… this research is part of why we’ve been quietly building what’s next.
More education.
More resources.
More community.
More ways to support families—whether we’re caring for your baby overnight or helping you feel more confident and supported on your parenting journey.
We can’t wait to share more soon.
Because babies will wake.
And parents shouldn’t have to navigate it alone.