SOFTSIDE

fan-designed, artist-approved merchandise Softside was built with the underlying belief that "We're All Artists." Learn more at www.softsidemerch.com.

Founded in Brooklyn, NY, Softside connects music artists & creative fans via officially licensed, fan-designed merchandise partnerships. We are transforming how artists handle merch by including their most talented and passionate fans in the designing process. Our approach to strengthening the fan experience all begins with how we view them in the first place: not as one-way consumers, but rather,

as wildly talented creators with brilliant works and perspectives to offer. We want to pay closer attention, break down a few walls, and take fan art to another level.

08/07/2026

Meet Borderline (Borderline), the indie-pop New Zealand band that’s captured our hearts with their debut album released this past June. 🩵

The four childhood besties are on the road in Europe and the UK, with plenty more plans in store for the rest of the year!

Take a listen to a few of our favorites like “Can’t Stop Myself” and “That Girl” while collaborating with them on official merch designs. Link in bio.

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08/06/2026

just sayinnnnn’ 💅

🏷️
Bren Oviedo
Driz
omlet
Leah, Lee
GBxGraphics
Diego
Capitol Hill Block Party
daisy the great
Water From Your Eyes
Geese
Vienna Vienna
Black Country, New Road

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08/05/2026

⭐️ CREATOR SPOTLIGHT: ! ⭐️

Meet Kerine, otherwise known as KODE — a graphic designer, editor and art director from Kingston, Jamaica! 🇯🇲

We absolutely loved having KODE help design Vienna Vienna’s first fan merch collection. Swipe through to check out more of her work.

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07/30/2026

We’re your favorite artist’s biggest fan’s biggest fan…

Which other designers should we know about?? Tag their usernames below so we check out their work 🎨

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Designs in this post are concept only - no official partnerships or sales through Softside.

07/27/2026

Now up: our July rotation playlist!! 🎧

Some oldies and some new-ies…
Including Barry Can’t Swim, mary in the junkyard, Nashe if u nasty, Keni Titus and more at the link in our bio.

let us know whatcha been listening to this month?

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07/24/2026

WOWWWWEEEE there are sooo many good new releases today 🎧

who else should we be checking out?

tracy geneviève amare
alyssa grace
RICO NASTY
Baby Queen
Girlsweetvoiced

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07/23/2026

⚠️ hire! real! designers! ⚠️

🎨 by mj ☆, Laur 🫧, DOTS® | Design & Creative Studio, Manh Luong, isabella lee, Michelle Urra, Erin Melin, Francesco Longhi

follow Softside for more fan art + human-made designs

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Portfolio displays only - no official partnerships implied.

07/22/2026

got your festival ‘fit ready?!?

official Capitol Hill Block Party fan merch avail @ the link in bio 🎈

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07/15/2026

CAPITOL HILL BLOCK PARTY, OFFICIAL FAN MERCH 2026 🪩👙👽🌟

🎨 UNREAL design work by Maggie Rakovic, Bren Oviedo, Neen, and Serena Toney Creative!!!!

Designers are paid royalties with every sale. All merch is avail now through Softside at the link in bio.

We loveeeee u, Capitol Hill Block Party!

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🎨 Design by Maggie Rakovic

🎨 Design by Bren Oviedo

🎨 Design by Neen

🎨 Design by Serena Toney Creative

Official Capitol Hill Block Party avail at the link in our biooooo 🗣️

07/02/2026

🗣️

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Fan edit - original: Angela Nikolau Art BEERKUS

Address

Brooklyn, NY

Website

http://www.softsidemerch.com/

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