Founded in Brooklyn, NY, Softside connects music artists & creative fans via officially licensed, fan-designed merchandise partnerships. We are transforming how artists handle merch by including their most talented and passionate fans in the designing process. Our approach to strengthening the fan experience all begins with how we view them in the first place: not as one-way consumers, but rather, as wildly talented creators with brilliant works and perspectives to offer. We want to pay closer attention, break down a few walls, and take fan art to another level.
