Petal + Ash

10/18/2026

My mother’s camel coat is decades old. The construction is immaculate, stitched at a level of craftsmanship that just isn’t standard anymore. Every time I wear the coat I get compliments on it, and I love to follow up my thank you with the fact that it belonged to my mother...

My mother’s camel coat is decades old. The construction is immaculate, stitched at a level of craftsmanship that just isn’t standard anymore. Every time I wear the coat I get compliments on it, and I love to follow up my thank you with the fact that it belonged to my mother. Wearing something ha...

10/16/2026

Most lingerie labels tell you the size and main fabric percentage. That’s it.

We think you also deserve know where it was made, everything it’s made of, how it was dyed, and what happens to it when you’re done.

That’s Radical Integrity, one of our core values at Petal + Ash.

Our pieces are made from nature and safe to return to nature. When you’ve finally worn out your Petal + Ash pieces, you can feel empowered, knowing they won’t sit in a landfill for years to come.

What’s one thing you wish your clothing labels told you? Drop it in the comments. Let’s discuss.

Send this to a friend who reads labels. Our material and transparency FAQ is linked in bio.

10/13/2026

What does it mean to be an agent of change?

That’s the question behind Undressed, an Instagram live series with bite-sized conversations on building a better world.

We’re thrilled to welcome our next guest Ashley Bouder Ashley Bouder master teacher and choreographer in New York, former Executive Director of Eastern Connecticut Ballet, and former Principal Dancer at New York City Ballet. Ashley has guest starred at the Mariinsky, Paris Opera Ballet, and Rome Opera Ballet in addition to dancing in ballet star galas all over the world. She ran her own arts collaborative Ashley Bouder Project, which focused on diversity, equity and inclusion in creative leadership roles in dance.

We’re going live Tuesday, October 20th at 4pm EST.

Set a reminder, set aside 25 minutes to join, and leave inspired.

10/12/2026

Building this has been far from easy. But the closer we get, the more I’m reminded of why.

Better options in what we wear closest to our skin. Thoughtfully designed lingerie that feels as good as it looks. And underpinning it all, the desire to help you come home to your body.

I’m so excited for you to feel these garments.

Share this with someone building something special, who needs a little inspo to keep going.

10/09/2026

Let’s talk values: Breathing Easy is a core value of Petal + Ash.

Your lingerie sits against the most intimate, most absorbent parts of your body. So why is most of it made from fossil fuels?

Our belief: Your lingerie should be made from materials that move and breathe with your body. Materials that come from plants, dyes from nature. Free from synthetics and harsh chemicals.

How do you let your body breathe?

Launching soon. Link in bio for early access to our launch collection.

10/07/2026

Art is powerful. It can move you, challenge you, inspire you, or simply help you to slow down.

Stepping into a gallery or museum. Leaving the outside world for a moment. Wandering into an artist’s perspective. Challenging your own. Leaving a little more grounded and inspired.

This fall, I invite you to marvel at something beautiful, and spend an afternoon coming back to yourself. Whatever your reason for seeing art this fall, here’s a list of gallery and museum exhibitions to satisfy that desire.

I hope one of these recommendations speaks to you. And for all the cities not included — I hope you still find an exhibition that excites you.

Share this with the friend you cannot wait to see some art with.

10/06/2026

Only planned two and a half weeks prior to departure, my Portugal trip began with a red eye out, narrowly missing the wrath of an impending nor’easter.

It’s wild to think I almost didn’t go. Understandably it wasn’t the original plan...

10/05/2026

Life is made up of systems. Nature, the body, beliefs, education, government, food, and even fashion. These systems require care and attention to function properly. Yet, all too often, these systems get taken for granted.

When they stop working, we lose our trust in them.

The body is one of the most important systems. What you put on it matters, just like what you put in your body. Especially what you wear closest to your skin.

Your lingerie should work with your body, not against it. It should move and breathe with you.

Because your body is a system worth protecting.

Share this with someone you love, whose body is also worth protecting.

10/03/2026

The convenience of video chat, especially in a post pandemic world, furthers the ease of working across a global supply chain. This becomes so important when the supply chain you’ve built is localized to Western Europe. (Working with US materials was my first choice, and I tried hard to make that happen — but the incredible materials we’re working with literally don’t exist here in the states. Plus, our EU partners are so aligned with Petal + Ash, in values and in practice).

This is all to say that nothing beats working face-to-face with your production partners.

It’s been an amazing, albeit fast and furious, several days in Portugal with our production team. This work has been so vital in getting the details right, and moving us closer to production.

Launch is getting more and more real with every passing day!

09/30/2026

Lyocell is a cellulosic fiber derived from wood sourced through FSC or PEFC certified forests, spun into fiber through a closed-loop process that recovers and reuses over 99% of its solvent. It offers fabric breathability and durability.

Seacell, a cellulosic fiber responsibly harvested from the Fjords of Iceland, is derived from seaweed and rich in antioxidants, vitamins, and minerals. It’s breathable with an incredibly soft handfeel.

Our fibers are EU Ecolabel certified, OEKO-TEX Standard 100, and certified biodegradable and home compostable (TUV, TITK).

I can’t wait for you to feel our fabric and fall in love with it as I have.

Join the waitlist for 48-hour early access to our launch collection. Botanically dyed, small batch, limited-edition drops. Coming soon. Link in bio to sign up.