General Issue

General Issue Men’s casual wear, revamped and modernized. Quality fabric, perfect fit and subtle-yet-stylish details.

Using the classic t-shirt as our starting point, we elevate the wardrobe staple by implementing details traditionally used in luxury fashion. Soft cotton-cashmere blend jersey tees designed for the sophisticated man.

“Blue Crush” -achieving that perfect shade of blue isn’t actually easy.  We wanted a shade that would complement any pai...
11/11/2021

“Blue Crush” -achieving that perfect shade of blue isn’t actually easy. We wanted a shade that would complement any pair of blue jeans, and achieve a classic neutral color. We think we nailed it. Navy blue tees, launching next week ✌️

Name a more iconic duo.
11/03/2021

Name a more iconic duo.

Did you know?  Our cashmere blend tees are the *perfect* transition-weather piece.  More substantial than the average co...
10/28/2021

Did you know? Our cashmere blend tees are the *perfect* transition-weather piece. More substantial than the average cotton jersey, our fabric was made to outfit you for those days when you can't decide what season it is.

10/20/2020

Where do we begin? What a sh**show of a year it's been for the world so far, and we were quiet for a few months. Some of that time was spent quarantining at home, donating to causes ( , to name a few), and last but definitely not least, fulfilling those orders. Because you, dear customers, were showing us love and telling us that there is still a need for well-made, quality t-shirts. Maybe it's because you WFH or have a sudden need for a super soft adult binky (the world's a scary place rn and we don't judge). So a heartfelt thank you from us to you. Stay tuned so you see what we've been up to.

Voted best t-shirt by The Strategist!  @ N.Y. Magazine
01/28/2020

Voted best t-shirt by The Strategist! @ N.Y. Magazine

01/07/2020
If the holiday season means awkward conversations and passive aggressive relatives, then make sure to at least look good...
12/16/2019

If the holiday season means awkward conversations and passive aggressive relatives, then make sure to at least look good and feel comfy. ⁠⠀
@ DUMBO, Brooklyn

At first glance, it looks like a standard t-shirt.  But you’ll see that our neckline is a little thinner, refined, and l...
12/03/2019

At first glance, it looks like a standard t-shirt. But you’ll see that our neckline is a little thinner, refined, and looks great underneath a blazer. Bottom line, this will be your new go-to tee.

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Brooklyn, NY
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