Nunorm Shoes

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Incoming Forecast: ☁️If you’ve been waiting for a lighter, everyday colorway, your forecast is looking pretty good.
08/09/2026

Incoming Forecast: ☁️

If you’ve been waiting for a lighter, everyday colorway, your forecast is looking pretty good.

Joy Ip represents Hong Kong in BJJ on the world stage. She’s also a CrossFit and BJJ coach, which means she spends more ...
07/25/2026

Joy Ip represents Hong Kong in BJJ on the world stage. She’s also a CrossFit and BJJ coach, which means she spends more time thinking about what her feet are doing under load than almost anyone we know.

Mick met Joy years ago when we were living in Hong Kong. Years later, when we were back in town a few months ago and wanted to shoot with an athlete, she was the first person we thought of.

Most gym shoes are built for cushion and looks. Not for what your foot actually needs when you’re driving through a lift or holding your base on the mat.

Here’s what to actually look for 👇

Flat, zero-drop sole. Wide toe box. Secure heel. Room for your big toe to bend and push off.

Swipe through, and save this one for your next shoe shopping trip.



Stop training and lifting in your socks and start wearing NUNORMs

When you’re lifting or driving off your foot, your body is trying to send force straight down into the ground and have the ground send it right back up through you. That’s what actually gives you power and stability in a lift.

The problem is, the more soft material sits between your foot and the floor, the more of that force gets soaked up along the way instead of transferring cleanly. A thick, cushioned midsole compresses under load. A raised heel shifts your weight forward before you’ve even started the movement. Both are working against you without you realizing it.

A flat, zero drop sole with minimal cushion keeps that path as direct as possible. Your foot feels the ground, the ground feels your foot, and the force you’re generating actually goes where you want it to instead of getting lost in the shoe.

Save this so you know what to look for in your next training shoe 🎯

07/20/2026

We’re doing glute day with and it’s putting stable ground contact to the test ❤️‍🔥

She’s taking us through her go to glute exercises this leg day, and what’s obvious the second she loads up: a stable, grounded base changes how the lift feels. No bounce. No wobble. Just a flat sole that lets her drive through her heel and midfoot without the shoe compressing underneath her.

That’s the difference between gym shoes and running shoes. Running shoes are built with cushion and bounce to absorb impact stride after stride. Lifting needs the opposite: a firm, flexible sole that keeps you connected to the floor so the muscle you’re working does the work, not your footwear.

Save the bounce for your runs. Keep leg day grounded.

07/02/2026

There is a version of you that remembers how to move.

Before the cushioning. Before the padding. Before the shoe was designed to do the work your foot was always meant to do on its own.

It lives in the moment your bare sole meets uneven ground. In the instinct that fires before thought. In the way your body softens and opens when it finally feels the earth beneath it again.

NUNORM gives your feet back to you. The rest follows naturally.

🚨Our mid year sale is on now. Buy 1, save 25% or Buy 2 or more and save 35%. No code needed. Auto applied.

🎥:

07/01/2026

Not your average gym shoe. We hear that a lot, and honestly it’s the thing we’re most proud of. Barefoot performance that doesn’t look clinical, doesn’t look corrective, just looks like a shoe you’d actually want to wear.

Mid-year sale is live through July 6. Up to 35% off, free shipping, no code needed. This is probably the best time to get in 🙌🏽

07/01/2026

NUNORMs on .zachcolls owner of Movement Lab Sports Med.

Watching someone who rebuilds strength and mobility for a living choose to train barefoot says more than we could.

Strong feet aren’t something you’re born with, they’re trainable, and it starts from the ground up. If you can’t get into his in person training then be sure to sign up to his programs.

The architecture is breathtaking, the lakefront is unmatched, but Chicago’s greatest beauty has always been its people. ...
05/23/2026

The architecture is breathtaking, the lakefront is unmatched, but Chicago’s greatest beauty has always been its people. This city has a heartbeat all its own, and our NUNORM Move Club Chicago class felt every pulse of it 💓

A huge thank you to for leading the class, for the magic behind the lens and Jan from for all the help. And most importantly to our Chicago crew, thank you for moving with us 👟

05/22/2026

Home court, Kitsilano 🫶🏽

Kits has always been one of our favourite spots. Just being outside, by the beach and moving.

loves his NUNORM’s for the same reason. They keep him grounded, comfortable, and built for how he moves.

05/16/2026

The team is working hard here in CHI town. Come say hello and visit us at expo in Chicago.

You’ll find us and our newest colorway Astro Grey.

Barefoot minimalist shoes with a secure locked in feel. We’ve got you covered in the gym, the city or wherever your day takes you. We can’t wait to see you 🫶🏽

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Brooklyn, NY
11201

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