What are the opening hours?

Wednesday 11am - 6pm Thursday 11am - 6pm Friday 11am - 6pm Saturday 11am - 6pm

Her Story

Name: Her Story
Address: 1438 Hertel Avenue, Buffalo, NY, 14222, US
Telephone: +17168866457
Price range: $$

Call Directions Website

Create and customize YOUR Story! "Create what you love, and it will take you where you want to go."

Her Story is a family business started originally in Niagara Falls, NY over 20 years ago, with the commitment to the spirit of women. Our mission is to provide a space in which beauty, experience, and wellness are supported by products that guide one’s journey to well being, celebrate women and their stories, while inspiring and empowering others to live a happy, healthy, and grateful life; a space where women can gather and feel comfortable in their own skin. Her Story is a doorway into shared collective creativity - integrating the elements of healing, sanctuary, education, and beauty, and how they can all balance one another to create the experience of mindful shopping + collaboration. We support and encourage the entrepreneurial spirit of women, while providing a platform for them to recognize their inner strength and purpose, while staying true to who they are.

10/23/2026

✨TOMORROW IS THE DAY! ✨

The Bra Crawl is happening tomorrow across East Aurora, Hertel Avenue, and Elmwood Avenue!

We’re bringing our communities together to shop local, grab a drink, enjoy a meal, and give back to a cause that will help so many women right here in WNY.

Check out your favorite bra and vote - the list of participating businesses in this post, make a plan with your friends, and spend the day exploring the neighborhoods we love.

Every stop is an opportunity to support a local business and help make a difference - 100% of donations collected will benefit Hope Chest Buffalo and Breast Cancer Network of WNY, Inc

Shop. Drink. Dine. Give Back. 🦋

We can’t wait to see you out there tomorrow!

10/08/2026

October has always been a meaningful month for me.

I’m a breast cancer survivor, now 20 years strong, and I’m also a sister to Cindy, who lost her battle with breast cancer at just 52. Her 10 year anniversary is this month, and I think about her every day.

That’s a big part of why we continue the HER Story Bra Crawl. What started years ago as a small idea on the Elmwood strip has become something I look forward to every October — businesses coming together, getting creative, inviting people into their shops, and most importantly, giving back to women and families in our own community.

This year, with the help of we’re once again raising money for two local organizations doing important work right here in Western New York: +

These organizations support people living with breast cancer in ways that reach far beyond a diagnosis. They provide connection, resources, support and community when people need it most.

And that’s really what the Bra Crawl is about.

Community.

Throughout October, businesses across WNY have created their own one-of-a-kind bras — each reflecting their personality, creativity and a little bit of fun. Get out to the businesses, and see them in person and vote for your favorite.

If you can’t make it out, you can still see all of the bras and cast your vote online at the link in our bio.

Thank you to every business that said yes, every person who votes, shops, donates and shares, and everyone who helps us make this more than just a breast cancer awareness campaign.

09/12/2026

We’re set up today at the Taste of East Aurora from 11am-3pm.

We were invited as part of the new section - the Nourish Market”- offering products to nourish the mind, body, and soul.

Come say hello 👋🏼

07/10/2026

Join us for a tomorrow ((July 11th from 10am-1pm)) for a special afternoon with Tina Bonifacio, founder and formulator of Be Love Organic

Tina will be offering complimentary 20 minute one-on-one skincare conversations at HER Sanctuary helping you discover products that best support your skin, your routine, and your lifestyle.

As the maker behind every formula, she’ll share the story behind the botanicals, explain how each product is crafted, and help you build a simple, intentional ritual using Be Love’s farm-grown skincare.

Every Be Love product begins in the soil—not a lab. Grown, harvested, and handcrafted in small batches on Tina’s Western New York farm, each formula is made with whole botanicals and thoughtfully selected ingredients designed to nourish and support healthy skin naturally.

Whether you’re new to natural skincare or looking to refresh your routine, stop by to ask questions, explore the collection, and find the products that feel right for you.

Slow down, ask questions, and discover skincare that begins in the garden.

SCHEDULE YOUR CHAT HERE: https://www.herkitchenbuffalo.com/upcoming-events/meet-the-maker-find-your-ritual-with-tina-of-be-love-organic

05/01/2026

This Mother’s Day, give her a moment.

Our curated gift boxes are thoughtfully built around her—the little things that help her slow down and feel cared for.

Choose your price point, tell us about your mom, and we’ll take care of the rest.

A personalized collection of self-care, wellness, and meaningful details—wrapped with intention. Think: slow mornings, calming rituals, space to simply be.

Each box is thoughtfully filled with pieces from our HER Story Collective—supporting local women makers and the stories behind their work.

Choose from: Eutierria Candle Co. candles that change the energy of a room, Be Love Organicskincare rooted in clean simplicity, Pamela's Vintage Soul Jewelry or Stephanie Robb Jewelry for jewelry with story and sentiment, HER Kitchen teas meant for slowing down, and pieces from our HER Story Jewelry line—created by a mother and daughter.

No two boxes are the same—because no two women are.

https://www.herstorybuffalo.com/shopstrongwomen/celebrate-her-mothers-day-gift-box

04/20/2026

we’re so proud to share that Susan Marie Morreale has been nominated for Innovator & Change Maker Award at this years Ignite Awards through Women's Business Center at Canisius University — along with some other remarkable women in WNY🤍

this award recognizes a woman entrepreneur who is redefining her industry through innovation, creativity, and forward-thinking vision — something she brings to life every day through Her Story Her Sanctuary + HER Kitchen.

HER work continues to evolve with intention — creating spaces, products, and experiences that support women in feeling grounded, connected, and well.

this nomination is so meaningful because it is a reflection of that vision in motion, the passion she has for making a difference to the lives of women and of the growth that continues to unfold.

03/12/2026

this morning we had the opportunity to sit down with News 4 WIVB Buffalo to talk about something we care deeply about — celebrating some of the incredible women-owned businesses that help shape our community.

what made the conversation most meaningful wasn’t just sharing our own story — it was highlighting how powerful it is when women support one another. when we collaborate. when we share ideas, resources, and encouragement.

small businesses can feel like you’re building something alone. but mornings like today are a reminder that we’re actually building something together.

learning from each other.
collaborating with each other.
showing up for each other.

that’s the kind of community we’re proud to be part of — and proud to help grow.

happy Women’s History Month to all the women creating, leading, dreaming, and building right here in buffalo. 💛

pilates
Boost Body & Nutrition
Clean Collective Refillery
Hertel Business Association
The Alchemy Studio
Pure Podiatry of WNY, PLLC
Bon Fire Craft
Hi-lites Salon & Art Gallery
Gramma Mora's

https://www.wivb.com/news/local-news/buffalo/business-owners-helping-shape-hertel-avenue-during-womens-history-month/

02/20/2026

So many amazing HER TALKS since we started them in 2025 - and even more to come!

Check out what we have coming up ((https://www.herkitchenbuffalo.com/her-talks))

02/13/2026

it’s all in the details - sneak peak of some of the beautiful new pieces that will be here tomorrow during our love HER event from of Vintage Soul jewelry

Address

1438 Hertel Avenue
Buffalo, NY
14222

Opening Hours

Wednesday	11am - 6pm
Thursday	11am - 6pm
Friday	11am - 6pm
Saturday	11am - 6pm

Telephone

+17168866457

Website

http://www.herstorybuffalo.com/, https://www.forherjourney.com/

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