08/07/2026
It’s World Breastfeeding Week, so we thought it was the perfect time to reintroduce the IBCLCs of Babies in Bloom. 🤍
We’re Rochelle and Juliana, International Board Certified Lactation Consultants, and while lactation is our profession, caring for families is very much the heart of what we do.
Rochelle has spent over 20 years as an IBCLC, supporting families both in the hospital and in private practice. She founded Babies in Bloom in 2007 with the belief that new parents deserve knowledgeable, compassionate support—and a place where they can ask questions, be heard, and never feel judged for how feeding is going.
Juliana brings that same warmth and practical, family-centered approach to every visit. Whether she’s helping with a latch, working through feeding challenges, making a home visit, or teaching new parents what to expect, her goal is always to help families feel more confident when they leave than when they arrived.
Our philosophy is simple: there is no one “right” breastfeeding journey.
Some families exclusively breastfeed. Some pump. Some supplement. Some combination feed. Some have a beautifully easy beginning, and others have a much more complicated road.
Our job isn’t to tell you what your feeding journey should look like.
It’s to listen to what YOU want, help figure out what may be getting in the way, give you evidence-based guidance and realistic options, and support you in making the choices that work best for your baby and your family.
Because lactation care should never leave you feeling pressured or inadequate.
It should leave you feeling supported, informed, and a little more confident in yourself. 💛
That’s why we do this work.
Happy World Breastfeeding Week from Rochelle & Juliana at Babies in Bloom. 🌿