12/06/2025
For a lot of artists the merch sold while on tour is a lifeline. It literally puts gas in the van and gets you to the next city. Make sure you're putting your best foot forward when setting up at the merch booth each night.
📍 Location: Position your table in a high-traffic area like near the entrance or exit to ensure fans see it before and after the show.
🌆 Display: Keep your setup organized and professional. Use hangers for clothing, display items by category, and ensure everything is visible.
💡 Lighting: Use good lighting to make your merch stand out, especially in dimly lit venues. Battery-powered or rechargeable lamps can be helpful.
🪧 Signage: Clearly label all items with prices to make it easy for fans to make a purchase.
Exclusives: Offer limited-edition or tour-exclusive items to create a sense of urgency and exclusivity.