Unincorporated

05/29/2026

Today’s the day. It’s Graduation Day here in CV which means it’s also my third annual, Life Advice For Grads Who Didn’t Ask For It As If I Know What The Hell I’m Talking About.

This year’s theme is, “Interesting People Do Interesting Things”.

College is the perfect time to hang out with a bunch of weirdos. If high school today is similar to my experience and how it’s portrayed in Euphoria, it can be very cliquey and judgey and not ripe for anyone to be their 100% authentic self. One of the best things about college is that you are forced out of your bubble and are exposed to so many different ways to live one’s life. And the best part is that there are no wrong answers (mostly). You learn that YOUR world isn’t THE world.

Which leads me to my main point, Interesting People Do Interesting Things. Childhood friends are cool and all but the people you meet as a young adult are the ones you won’t feel obligated to invite to your wedding one day. These friends are the ones you get to choose, the ones you share common interests with, the ones who remain well beyond the dorms. They say it’s not what you know but who you know and from my personal experience, that couldn’t be truer. Surround yourself with some characters because you’ll never know what they’ll end up doing later in life and when you may need them. At the very least, they’ll always have some good stories and will help fill out your fantasy football league.

Congrats to the Class of ‘26.

05/22/2026

Why am I so happy? Because it’s 70 and sunny and also because I’m up to my gullet in new Summer product. Just in time for the long weekend so now you can show off your stems and farmer’s tan at the cookout. See you at the store 😎

05/04/2026

Manifesting some sunshine and warmth with these dresses. It’s May, Mother Nature. Get to it, chop chop.

05/03/2026

I DARE you to participate.

It’s here… Shop Local Week Challenge 🛍️

From May 3–9, we’re inviting YOU to support local businesses across Castro Valley & the Eden Area in a fun and simple way.

We’ve got 7 easy ways to participate:
✔️ Start Local
✔️ Switch One Thing
✔️ Takeout Tuesday
✔️ Share Local
✔️ Small Business Day
✔️ Leave a Review
✔️ Show Us Local

Every small action makes a big impact on our community.

Complete the challenge and you’ll be entered to win something special 👀

Get out, explore, and support the businesses that make our community what it is.

Tag us while you’re out… we want to see where you go 👇

04/30/2026

We’ll have our Rodeo tees ready!

- HAPPENING NEXT WEEKEND - Do not miss the Castro Valley History Festival and Rowell Ranch Rodeo Parade on Saturday, May 9. Castro Valley will celebrate our history with street vendors, displays and educational events to highlight Castro Valley’s rich history. Please note that Castro Valley Boulevard will be closed (see attached event map) for the duration of this event. The History Festival will be from 3-9 PM with the Rowell Ranch Rodeo Parade starting at 6 PM. This year's theme is “Castro Valley History." CVN will livestream the parade for you if you cannot attend.

04/29/2026

📢 SPECIAL COFFEE POP-UP ☕

Join us the next two Saturdays where we'll be hosting San Mateo's very own, .

Still don't know what to get Mom for Mother's Day? Well, you still have time but it's running out! Why not head down to our shop and sip on some of the Bay Area's best coffee to get the creative juices flowing? While you're here, we'll help you find something memorable that she's guaranteed to love.

Coffee will be available to purchase when the store opens at 10am both weekends until sold out! See you there!

04/26/2026

For those that need to hear this, Mother’s Day is only two weeks away! Let me walk you through some of my top picks that I know she’ll love.

04/24/2026

🌬️💨🚶‍♀️‍➡️this is the wind taking you to 3321 Castro Valley Blvd where inside you can find this beautiful Oaklee Dress by which conveniently has been marked down since the filming of this reel. Go figure.