07/07/2025
Make waves in standout swimwear and flowy cover-ups that move with you. Just add sunshine. 🌴
BHFO
Every day discover all new and exciting fashion finds from your favorite brands at unbeatable prices here at BHFO!
Address
4520 20th Avenue SW
Cedar Rapids, IA
52404
Opening Hours
| Monday | 7:30am - 4pm |
| Tuesday | 8am - 4pm |
| Wednesday | 8am - 4pm |
| Thursday | 8am - 4pm |
| Friday | 8am - 4pm |
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Our Story
BHFO started like many small businesses in America, with an idea and a lot of hard work. Founders Jon and Stacie Sefton began the business in the basement of their Cedar Rapids, Iowa, home in 2003. Both of them coming from a business background, they had a vision of building their own successful business where they could use their entrepreneurial skills.
From day one, the Sefton’s focused on selling clothing. Stacie knew the brands well and knew what would be popular to sell online. She soon formed a partnership with the most well-known lingerie company in the U.S.
The Sefton’s operated the business out of their home for 18 months and then moved to a commercial warehouse. They continued to add brands, product sources and employees and their business grew rapidly. Now, after three moves to accommodate that growth, the company calls a 240,000 sq. ft. facility in Cedar Rapids home, which houses more than 150 employees.
And, if you’re wondering where they got their name, the B and H are their daughters’ initials and F and O stand for Factory Outlet.
