Fare Eyes

Independent eyewear distribution in the southeast United States.

11/07/2026

11/07/2026

A sharper point of view.

3888 pairs the understated character of black matte with a flash of cobalt. Subtle at first glance, distinctive in every detail. A study in contrast, built around OVVO’s precision-driven approach to eyewear.

10/26/2026

Form, refined.

The all-new Kronos in black matte joins the Ti2 Collection, bringing a bold, architectural edge to OVVO’s precision-driven design. Clean lines and a matte finish create a confident expression of modern eyewear.

10/23/2026

Color with character.

Marla in cherry matte with ruby brings a vivid expression to the DUO Collection. A striking red palette meets OVVO’s precision-driven design, creating a confident, contemporary take on color.

10/17/2026

A closer look at Marla.

Marla in green with tarragon brings a distinctive tonal approach to the DUO Collection. Close attention to proportion, finish, and construction reveals the precision behind its understated character.

10/12/2026

A new perspective on DUO.

Marla in raisin with burnt amber brings a confident, contemporary character to the DUO Collection. Distinctive proportions and rich color give the frame an expressive presence, balancing bold design with OVVO’s refined approach to eyewear.

10/11/2026

Quietly distinctive.

All-new Anderson in sand brings a warm, understated character to the DUO Collection. Considered proportions and distinctive detailing give the frame a confident presence, balancing contemporary style with OVVO’s precision-driven design.

10/08/2026

We are beyond grateful and incredibly honored to see Stephen King wearing OVVO Optics in his recent feature with The New York Times.

Knowing that OVVO is part of his everyday life makes this moment especially meaningful.

His work has reached generations of readers, and to have OVVO be part of his story is something we’ll genuinely remember.

10/01/2026

Designed to hold your attention.

Style 6001 brings a slim, defined shape to the face, balancing understated proportions with a considered edge. Sailor blue adds a restrained touch of color, creating a look that feels intelligent, polished, and effortless.

09/26/2026

A little flair, beautifully framed.

A universally flattering shape meets an arched browline in style 6061, where semirimless construction brings a lighter touch to a bold design. In crow, bubble gum, and powder pink, playful color meets the distinctive character of OVVO’s surgical steel and titanium composite.

Address

Charleston, SC

Website

http://www.fareeyes.com/

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