Minnow

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Minnow minnow is a contemporary children’s swimwear label and resort brand. She now lives on the other coast in Charleston, SC with her husband and three children.

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. with the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production—and minnow was born.

a classic stripe in a rich, new shade. the cacao breton is on the packing list.
10/21/2026

a classic stripe in a rich, new shade. the cacao breton is on the packing list.

10/20/2026

come along for a day with our founder Morgan Smith and the rest of the team as they shoot our resort collection in tamarindo, costa rica!

10/20/2026

outfit check! dressed for sunny days post-surf, or a quiet afternoon reading in a hammock, here are a few of our favorite ways to style resort 2026.

new in: our classic breton stripe sweater in our latest seasonal colors. Ideal for days spent dressing (and lounging) to...
10/19/2026

new in: our classic breton stripe sweater in our latest seasonal colors. Ideal for days spent dressing (and lounging) together as seen on Mia Rudolph

there’s an ease and rhythm to days spent in tamarindo, costa rica. the winding streets lead you towards the beach, the h...
10/10/2026

there’s an ease and rhythm to days spent in tamarindo, costa rica. 

the winding streets lead you towards the beach, the heart of this vibrant seaside town. take a surf lesson, or spend a slow morning swinging from a hammock, either way you’ll understand what “pura vida” means. 

comment “travel” and we’ll send you the full family travel guide.

10/08/2026

IT’S HERE!!! 🌺
introducing our resort 2026 collection, shot on location in tamarindo, costa rica. our biggest womenswear collection yet, and built for everything a day in tamarindo asks of you: a morning surf lesson, a hammock nap between swims, a barefoot market run, a last drink on the porch as the bugs start singing.

where it all begins!! the inspiration behind our resort 2026 collection launching 🌴🌊🥥 10.8.26 ….
10/06/2026

where it all begins!! the inspiration behind our resort 2026 collection launching 🌴🌊🥥 10.8.26 ….

where it all begins!! the inspiration behind our resort 2026 collection launching 🌴🌊🥥 10.8.26 ….
10/06/2026

where it all begins!! the inspiration behind our resort 2026 collection launching 🌴🌊🥥 10.8.26 ….

Address

145 King Street Suite 120
Charleston, SC
29401

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