Minnow

Minnow minnow is a contemporary children’s swimwear label and resort brand. She now lives on the other coast in Charleston, SC with her husband and three children.

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. with the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed

color palettes, purposeful details, custom prints and high quality, hand-finished production—and minnow was born.

07/18/2026

the pieces you’ll reach for again and again ☀️

07/13/2026

meet the shade carrying us through summer: oyster blue. 💙 our senior design director, sydney, walks through the newest women’s styles designed for the season.

soleil state of mind ☀️
07/11/2026

soleil state of mind ☀️

sunny moments from our minnowcation. ☀️ from wyoming to greece, the hamptons, and beyond, team minnow spent last week ma...
07/10/2026

sunny moments from our minnowcation. ☀️ from wyoming to greece, the hamptons, and beyond, team minnow spent last week making the most of summer and welcoming our newest little team member. 🤍

a new wave of swim is here 💛 meet soleil cabana stripe
07/08/2026

a new wave of swim is here 💛 meet soleil cabana stripe

07/07/2026

bringing the cabana capsule to life. 🍋 a behind-the-scenes look at the people, moments, and details behind the shoot.

introducing the cabana capsule! 🍋inspired by the sun-washed blues of the italian coast and the carefree spirit of a euro...
07/07/2026

introducing the cabana capsule! 🍋

inspired by the sun-washed blues of the italian coast and the carefree spirit of a european summer, the collection is made for long afternoons by the water, salty swims, and the simple luxury of having nowhere to be.

shop the cabana capsule online now!

Address

145 King Street Suite 120
Charleston, SC
29401

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